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    4901   JP3814000000

FUJIFILM HOLDINGS CORPORATION

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FUJIFILM : North America Corporation Presents Students of Storytelling with Artists Den, Giving Student Filmmakers the Exclusive Opportunity to Work on the Set of a Critically Acclaimed Music Series

09/28/2021 | 03:28am EDT

FUJIFILM North America Corporation, Electronic Imaging Division, announces the next chapter of its Create Forever series, Students of Storytelling with Artists Den, a short, collaborative documentary about the journey three aspiring filmmakers take as they learn how to pitch and create a powerful, short bio-film for Artists Den with breakthrough R&B artist Cautious Clay.

The three filmmakers, Yolanda Hoskey, Jasmine LeCount-McClanahan, and Harry Montas, were given the rare opportunity to participate in the recording of an episode of Live from My Den, an ongoing concert series featuring some of the world's top music talent. Learning first-hand how to tell someone else's story through their own lens, these three emerging creatives embarked on a journey with seasoned storytellers from around the Fujifilm community to find a new perspective to Clay's story and craft a 60 second film to help bring the audience closer to artist behind the music, and one step behind the curtain of the overall series, Live From My Den, and the creative collaboration involved to produce a show of scale with high level artists.

'Create Forever is the personification of our community and the voice of our brand,' said Victor Ha, senior director of marketing and product development for FUJIFILM North America Corporation's Electronic Imaging Division. 'We believe in purpose driven storytelling and are looking forward to seeing more diverse voices rise to the surface as we continue to create more chapters of this story.'

The team behind creating Students of Storytelling with Artists Den received roughly three hundred applications, hosted 174 calls with students to learn more about them, and narrowed down the selections from there. The goal was to find individuals that had an overwhelming desire to specifically create stories that would have an impact.

As part of the Students of Storytelling with Artists Den collaboration, the selected students learned about the process of filmmaking during a two day workshop and applied that knowledge to create a short bio-film chronicling their interpretation of the Cautious Clay's experience on Live from My Den. The students used FUJIFILM X Series cameras and lenses to get hands-on experience in the production of a multi-camera live event; a creative challenge rarely tackled by filmmakers at the beginning of their careers.

'Young creatives have wonderful storytelling instincts,' said Ha. 'Being able to walk alongside them and help shape their voices through this project has been truly inspiring. This is a group of incredibly passionate filmmakers, who've been making sacrifices their whole lives to get an opportunity to add their voices to the conversation. We hope what they've created encourages other young creatives to continue to refine their voices as they continue to create.'

'For over a decade, the Artists Den has supported some of the most talented creative voices in music. From the emerging to the established, our focus has always been on the artist first, because each story is as unique and important as the Creator behind it. For Season 2 of our Live from My Den series, we partnered with Fujifilm because they understand the value of amplifying unheard voices and empowering the next generation of Storytellers', said Amber Mundinger, COO & Creative Producer for Artists Den Entertainment.

To view the students' short film of Cautious Clay and the mini-documentary of their journey, please click here.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; one-time-use cameras; and the popular INSTAX line of instant cameras and accessories. The Electronic Imaging Division markets consumer digital cameras, lenses, and content creation solutions, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars and other optical imaging solutions. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada.

For more information, please visit https://www.fujifilm.com/us/en/about/region, go to https://www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to https://www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, highly functional materials, document solutions and imaging products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2021, the company had global revenues of $21 billion, at an exchange rate of 106 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: https://www.fujifilmholdings.com

About Artists Den

Artists Den is a critically acclaimed television and digital music series best known for presenting intimate, secret concerts by extraordinary artists in non-traditional, often historic settings for the TV show Live from the Artists Den. The show connects fans with a unique and intimate musical experience for some of the industry's finest acts. Featured artists include John Legend, alt-j, Alabama Shakes, Ed Sheeran, Imagine Dragons, Lady Antebellum, The Killers, Zac Brown Band, and Shawn Mendes.

Our artists have performed in a variety of extraordinary venues, including Graceland, a Masonic temple, a 1930s silent movie theater, the world's oldest merchant sailing vessel, a former archdiocese cathedral, The New York Public Library, The Metropolitan Museum of Art, and a repurposed window factory in Brooklyn. The Artists Den has filmed 70 episodes and is broadcast around the world in the United Kingdom, China, Japan, Germany, Australia, New Zealand, Canada, Israel, and across Latin America. For more information, visit https://www.ArtistsDen.com.

All product and company names herein may be trademarks of their registered owners.

Media Contact:

Daniel Carpenter

Fujifilm North America Corporation

914-529-2417

daniel.carpenter@fujifilm.com

(C) 2021 Electronic News Publishing, source ENP Newswire

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Financials
Sales 2022 2 498 B 21 892 M 21 892 M
Net income 2022 174 B 1 527 M 1 527 M
Net Debt 2022 228 B 2 001 M 2 001 M
P/E ratio 2022 20,2x
Yield 2022 1,21%
Capitalization 3 520 B 30 815 M 30 849 M
EV / Sales 2022 1,50x
EV / Sales 2023 1,44x
Nbr of Employees 73 275
Free-Float 73,9%
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Number of Analysts 14
Last Close Price 8 804,00 JPY
Average target price 10 128,57 JPY
Spread / Average Target 15,0%
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Teiichi Goto President, CEO & Representative Director
Kenji Sukeno Chairman
Takashi Iwasaki Director & Chief Technology Officer
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