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MarketScreener Homepage  >  Equities  >  Nasdaq  >  Fiserv, Inc.    FISV


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Fiserv : Consumers Turn to Digital Gift Cards Ahead of 2020 Holiday Season

11/24/2020 | 08:35am EST

Fiserv survey shows digital gift cards have become the pandemic gift of choice for many consumers.

According to the October 2020 Gift Card Gauge released today by Fiserv, Inc., 65% of U.S. consumers say they will purchase a digital gift card on Black Friday if a merchant offers an incentive, one of several key findings in the new survey.

'Consumers are always looking for a deal, and this year, more than any other, they are looking for convenient ways to give touching gifts in a touchless manner,' said Dom Morea, senior vice president and head of Prepaid at Fiserv. 'Gift cards, particularly digital gift cards, check all these boxes, and provide businesses an opportunity to market their brands, increase customer loyalty, and boost sales.'

The Gift Card Gauge from Fiserv, a leading global provider of payments and financial services technology solutions, tracks consumer perceptions and attitudes about gift cards. The October 2020 Gift Card Gauge surveyed 1,107 American consumers age 18 and older about their purchase and use of physical and digital gift cards, especially during the COVID-19 pandemic. Full results from the October Gift Card Gauge can be found below.

Support, Reward, and Celebrate

Gift cards have long been a way to celebrate a special occasion, such as a birthday, anniversary, or to give a gift during the holiday season. Their utility has extended in 2020 to be a medium for businesses to reward their employees, and for consumers to show their support for their favorite businesses.

37% of consumers have purchased a gift card from a merchant they frequent to help support them during the COVID-19 pandemic

30% of consumers have received a gift card from their employer as a bonus or reward during the pandemic

33% of consumers say giving gift cards will enable them to still celebrate holidays at a time when in-person social interaction may be limited

Pandemic Purchasing: Gifting Trends Shift to Digital

Since March of 2020, when the spread of COVID-19 prompted the shutdown of many physical stores in the U.S., consumers have exhibited a preference for buying digital gift cards, and buying gift cards that can be used at online businesses.

Consumers most frequently bought gift cards from online-only retailers (35%); traditional big box retailers (27%) and grocery stores (18%)

38% of consumers mostly purchased digital gift cards, compared to 36% of consumers who mostly purchased physical gift cards

58% of consumers said they are buying gift cards online; 12% of consumers said they are buying gift cards via mobile apps

Trending Now: 30 Days of Gift Card Insights

Consistent with digital trends that began in March, consumers focused their gift card purchases from mid-September to mid-October on digital gift cards, and preferred purchasing gift cards for online-only businesses.

The gift cards consumers purchased most were for online-only retailers (34%), big box retailers (20%) and coffee shops (18%)

43% of consumers mostly purchased digital gift cards; 37% of consumers mostly purchased physical gift cards

Additional Resources:

October Gift Card Gauge Infographic

About Fiserv

Fiserv, Inc. aspires to move money and information in a way that moves the world. As a global leader in payments and financial technology, the company helps clients achieve best-in-class results through a commitment to innovation and excellence in areas including account processing and digital banking solutions; card issuer processing and network services; payments; e-commerce; merchant acquiring and processing; and the Clover cloud-based point-of-sale solution. Fiserv is a member of the S&P 500 Index and the FORTUNE 500, and is among FORTUNE World's Most Admired Companies. Visit fiserv.com and follow on social media for more information and the latest company news.

For more information contact:

Media Relations:

Chase Wallace

Director, Communications

Fiserv, Inc.



Additional Contact:

Ann S. Cave

Vice President, External Communications

Fiserv, Inc.



(C) 2020 Electronic News Publishing, source ENP Newswire

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Financials (USD)
Sales 2020 15 010 M - -
Net income 2020 1 086 M - -
Net Debt 2020 19 360 M - -
P/E ratio 2020 69,9x
Yield 2020 -
Capitalization 73 044 M 73 044 M -
EV / Sales 2020 6,16x
EV / Sales 2021 5,66x
Nbr of Employees 44 000
Free-Float 73,5%
Duration : Period :
Fiserv, Inc. Technical Analysis Chart | FISV | US3377381088 | MarketScreener
Technical analysis trends FISERV, INC.
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus BUY
Number of Analysts 35
Average target price 134,61 $
Last Close Price 108,95 $
Spread / Highest target 49,6%
Spread / Average Target 23,5%
Spread / Lowest Target -0,87%
EPS Revisions
Managers and Directors
Frank J. Bisignano President, CEO, COO & Director
Denis J. O'Leary Non-Executive Chairman
Robert W. Hau Chief Financial Officer & Treasurer
Marc West Chief Information Officer & Executive VP
Dennis Francis Lynch Independent Director
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