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FACEBOOK INC

(FB)
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Twitter begins testing shopping feature on brand profile pages

07/28/2021 | 11:29am EDT
FILE PHOTO: Twitter app is seen on a smartphone in this illustration

(Reuters) - Twitter Inc will begin allowing businesses to showcase products for sale at the top of their profile page, the social networking company said on Wednesday, as it seeks to grab a piece of the lucrative online shopping world.

The San Francisco-based company is following in the footsteps of larger rival Facebook Inc, which opened a "Shops" feature last year to let consumers purchase products directly through Facebook and Instagram.

Twitter said it will begin testing the new shopping feature with "a handful of brands" in the United States.

Users can scroll through a carousel of products at the top of the brand's profile. The customer can tap on a product, and then pay through the retailer's website.

The test is a renewed attempt to offer shopping on Twitter. The company previously experimented with a "Buy Now" button and product pages in 2015.

(Reporting by Sheila Dang in Dallas; Editing by Sandra Maler)

By Sheila Dang


ę Reuters 2021
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Analyst Recommendations on FACEBOOK INC
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Financials (USD)
Sales 2021 120 B - -
Net income 2021 40 634 M - -
Net cash 2021 79 290 M - -
P/E ratio 2021 25,3x
Yield 2021 -
Capitalization 1 008 B 1 008 B -
EV / Sales 2021 7,77x
EV / Sales 2022 6,30x
Nbr of Employees 63 404
Free-Float 84,0%
Chart FACEBOOK INC
Duration : Period :
Facebook Inc Technical Analysis Chart | FB | US30303M1027 | MarketScreener
Technical analysis trends FACEBOOK INC
Short TermMid-TermLong Term
TrendsNeutralBullishBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus BUY
Number of Analysts 49
Last Close Price 357,48 $
Average target price 416,29 $
Spread / Average Target 16,5%
EPS Revisions
Managers and Directors
Mark Elliot Zuckerberg Chairman & Chief Executive Officer
David M. Wehner Chief Financial Officer
Michael Todd Schroepfer Chief Technology Officer
Atish Banerjea Chief Information Officer
Sheryl Kara Sandberg Chief Operating Officer & Director
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