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MarketScreener Homepage  >  Equities  >  Nasdaq  >  Facebook Inc    FB

FACEBOOK INC

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Facebook : will ban ads discouraging people from getting vaccines

10/13/2020 | 12:59pm EST
FILE PHOTO: In this photo illustration, a Facebook logo on a computer screen is seen through a magnifying glass held by a woman in Bern

(Reuters) - Facebook Inc will start banning ads that explicitly discourage people from getting vaccinated, the world's largest social media company said on Tuesday, as it also announced a new flu vaccine information campaign.

Ads advocating for or against legislation or government policies around vaccines, including a COVID-19 vaccine, will still be allowed, the company said in a blog post. It will begin to enforce the new global policy in the next few days.

Facebook, with 2.7 billion monthly active users, has been under pressure from lawmakers and public health groups to crack down on anti-vaccine content and misinformation on its platform. The company said that although a COVID-19 vaccine would not be available for some time, the pandemic had highlighted the importance of preventative health behaviors.

Facebook's previous rules prohibited ads containing vaccine misinformation or hoaxes identified by leading health organizations, but allowed ads opposing vaccines if they did not contain false claims.

This summer, Facebook Public Policy Manager Jason Hirsch told Reuters the company believed users should be able to express personal anti-vaccine views and that more aggressive censorship could push people hesitant about vaccines towards the anti-vaccine camp.

Facebook will also start directing U.S. users this week to information about the flu vaccine and how to get it, according to the company's Head of Health Kang-Xing Jin and Director of Product Management Rob Leathern in the blog post.

Facebook is working with public health partners like the World Health Organization and UNICEF on messaging campaigns to increase immunization rates, they added.

Anti-vaccine content and misinformation about the new COVID-19 vaccines have flourished on social media platforms including Facebook during the coronavirus pandemic, researchers told Reuters earlier this year.

In September, the company also said it would stop recommending health-related Facebook groups, saying it was crucial that people get health information from "authoritative sources."

(Reporting by Elizabeth Culliford; Editing by Richard Chang)

By Elizabeth Culliford


© Reuters 2020
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Financials (USD)
Sales 2020 83 587 M - -
Net income 2020 26 870 M - -
Net cash 2020 63 906 M - -
P/E ratio 2020 30,7x
Yield 2020 -
Capitalization 816 B 816 B -
EV / Sales 2020 9,00x
EV / Sales 2021 7,06x
Nbr of Employees 56 653
Free-Float 83,8%
Chart FACEBOOK INC
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Facebook Inc Technical Analysis Chart | FB | US30303M1027 | MarketScreener
Technical analysis trends FACEBOOK INC
Short TermMid-TermLong Term
TrendsNeutralNeutralBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus BUY
Number of Analysts 51
Average target price 315,73 $
Last Close Price 286,55 $
Spread / Highest target 30,9%
Spread / Average Target 10,2%
Spread / Lowest Target -58,1%
EPS Revisions
Managers
NameTitle
Mark Elliot Zuckerberg Chairman & Chief Executive Officer
Sheryl Kara Sandberg Chief Operating Officer & Director
David M. Wehner Chief Financial Officer
Michael Todd Schroepfer Chief Technology Officer
Atish Banerjea Chief Information Officer
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