SAO PAULO, Oct 7 (Reuters) - U.S. private equity firm
Warburg Pincus LLC has invested $100 million in a series A round
in the Brazilian startup Take Blip, according to a statement on
Take Blip is a communication platform that helps companies
engage with clients via messaging apps such as WhatsApp and
The company plans to use the proceeds to expand its
operations to the United States, Europe and Mexico, besides
investing in its current business. Mergers and acquisitions are
also on the startup's radar.
Founded in 1999, Take Blip expects to post revenues of $40
million in 2020.
"Ultimately this is a huge market. In the near future, every
single company will have to be part of the conversational
internet just as they had to launch a website in the near past,
said Piero Minardi, head of Warburg Pincus in Latin America.
(Reporting by Aluisio Alves, writing by Carolina Mandl
Editing by Nick Zieminski)