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MarketScreener Homepage  >  Equities  >  Nasdaq  >  Facebook Inc    FB

FACEBOOK INC

(FB)
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Real-time Estimate Quote. Real-time Estimate Cboe BZX - 11/30 03:51:32 pm
275.65 USD   -0.78%
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Facebook : Instagram agrees curbs on paid influencers, says UK watchdog

10/16/2020 | 04:32am EST
Silhouettes of mobile users are seen next to a screen projection of Instagram logo in this picture illustration

LONDON (Reuters) - Facebook's Instagram has agreed measures to crack down on hidden advertising by so-called influencers on its photo and video platform, Britain's Competition and Markets Authority (CMA) said on Friday.

Influencers with thousands of followers can earn large fees from companies to promotes a product on Instagram.

In what the CMA described as an important behaviour shift by a major social media platform, Facebook Ireland, which operates Instagram in Britain, has committed to a package of changes.

"This will make it much harder for people to post an advert on Instagram without labelling it as such," the CMA said in a statement.

Facebook said the company was pleased to be working with the CMA on its continued efforts to increase transparency on when people are paid to post content on Instagram.

"We are also proud to be launching a programme with MediaSmart to help educate young people about branded content and how to identify it," Facebook added.

The CMA said it has been investigating concerns that too many influencers are posting content about businesses without making it clear they have been paid or received other incentives to do so.

Influencers will have to confirm and disclose if they have received any incentives to promote a product or service.

Instagram will also use technology to spot when users might not have disclosed clearly that a post is an advertisement, the CMA said.

Last year 16 celebrities pledged to clean up their act on social media after CMA action, the watchdog added.

(Reporting by Huw Jones; Editing by David Goodman)

By Huw Jones


© Reuters 2020
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Financials (USD)
Sales 2020 83 587 M - -
Net income 2020 26 870 M - -
Net cash 2020 63 906 M - -
P/E ratio 2020 29,8x
Yield 2020 -
Capitalization 791 B 791 B -
EV / Sales 2020 8,70x
EV / Sales 2021 6,82x
Nbr of Employees 56 653
Free-Float 83,8%
Chart FACEBOOK INC
Duration : Period :
Facebook Inc Technical Analysis Chart | FB | US30303M1027 | MarketScreener
Technical analysis trends FACEBOOK INC
Short TermMid-TermLong Term
TrendsNeutralNeutralBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus BUY
Number of Analysts 51
Average target price 315,73 $
Last Close Price 277,81 $
Spread / Highest target 35,0%
Spread / Average Target 13,7%
Spread / Lowest Target -56,8%
EPS Revisions
Managers
NameTitle
Mark Elliot Zuckerberg Chairman & Chief Executive Officer
Sheryl Kara Sandberg Chief Operating Officer & Director
David M. Wehner Chief Financial Officer
Michael Todd Schroepfer Chief Technology Officer
Atish Banerjea Chief Information Officer
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