FJ Benjamin Holdings (FJB) said it has signed an Omnichannel Solutions Agreement with Lazada Singapore in a move that will help FJB integrate its online and offline presence. Under the terms of the agreement, Lazada will operate FJB's LazMall stores and selected online retail stores, as well as provide a wide range of services including management consultation, brand use, software services, operations assistance, and technical support to its brands. FJB will invest in advertising to boost sales. The advertisements will appear both within and outside the Lazada platform. The agreement follows the signing of a Memorandum of Understanding in March this year. FJB will continue to take charge of all aspects of product assortment, brand management, pricing, promotions as well as key parts of logistics such as inventory and supply chain.