- Rebranding sharpens the brand profile
- ITENOS factor creates clear positioning
- 360° campaign puts employees in focus
Bonn - ICT expert ITENOS is sharpening its brand profile. For 25 years, the Deutsche Telekom subsidiary has been operating successfully as a digitization partner for SMEs, focusing on dialogue-oriented and personal, eye-to-eye cooperation. This is now reflected in a comprehensive rebranding, with the speech bubble set to become a basic style element. The subsidiary had already launched its new logo and the "IT's us" slogan at the start of the year. A consistent upgrade of the entire corporate design, including the relaunch of the ITENOS website, now follows in line with the new brand image. "With our new corporate design, we have created high recognition value with a clear focus on what really matters," explains Ngoc Son Ho, responsible for strategic marketing at ITENOS. "The result is a clean, flat design that puts the color cyan front and center."
The decisive factor
As part of the new profile, the ITENOS factor has also been developed. The ITENOS factor is a unique combination of characteristics lived by every individual employee in the company in their own way and from which customers in joint projects benefit in the long term: from authenticity and inventiveness to reliability. "We asked ourselves: 'What actually makes up the DNA of our company? What does ITENOS stand for?' The result is the ITENOS factor. With it, we have created a clear position for ourselves. The ITENOS factor consists of seven elements that set us apart from our competitors and of which we can clearly state: This is us!" says Bernd Mitternacht, Managing Director of ITENOS GmbH.
The people behind the brand
The new brand design is complemented by an attention-grabbing 360° campaign with its own landing page and trailer alongside several interviews. It foregrounds fourteen individuals who convey the brand's special characteristics and invites employees to participate digitally under the hashtag #ITsUs. Each of the persons embodies a factor element, which is reflected by their personal hobby and at the same time contributes to their professional everyday life. "It's our first-class employees who really make a difference. This is why we want to show the people behind the ITENOS brand, the people who make the company what it is today," Mitternacht continues. The faces behind the ITENOS "machinery" thus tell their stories on the corresponding campaign - everyone from the solution developer to the IT strategist to the contract manager - personal, individual and authentic.
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