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    DHER   DE000A2E4K43

DELIVERY HERO SE

(DHER)
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Delivery Hero : Foodpanda partners with Indian cloud kitchen firm Rebel Foods

10/21/2021 | 08:07am EST
FILE PHOTO: Foodpanda riders get ready for deliveries outside a restaurant, amid the coronavirus disease (COVID-19) outbreak in Kuala Lumpur

SINGAPORE, Oct 21 (Reuters) - Online takeaway delivery firm Foodpanda is partnering with Indian virtual kitchen company Rebel Foods to roll out the latter's virtual restaurant brands at 2,000 outlets across ten Asian countries, Foodpanda's chief operating officer said.

"Foodpanda is Asia's largest food delivery company ... while Rebel Foods is the largest virtual brands operator in the world," COO Pedram Assadi told Reuters. "This is the largest virtual food brand partnership of its kind."

Under the deal, Foodpanda, which is owned by Berlin-based Delivery Hero, has recruited and trained hundreds of outlets to franchise the global restaurant brands created by Rebel Foods and offer their food on its platform.

Mumbai-based Rebel Foods, which offers multiple cloud kitchen brands across countries including India and the United Arab Emirates, raised $175 million this month at a $1.4 billion valuation. It plans to launch an IPO in the next two years.

Cloud kitchens which prepare food for delivery got a boost from the shift to online buying during the COVID-19 pandemic. Low overhead costs versus traditional restaurants and fast scale-up potential have also enabled "internet restaurant chains" to grow quickly.

Foodpanda's partnership with Rebel Foods is already being tested in six of the twelve Asian markets that Foodpanda is active in, and there is the option to expand to the other regions Delivery Hero is active in, Assadi said.

He did not give any financial details of the deal, but described it as core to Foodpanda's strategy in Asia - along with its expansion into grocery delivery in Southeast and East Asia - as it takes on competitors such as British rival Deliveroo and Singaporean startup Grab Holdings.

"Over the last year, we now have built over 250 'cloud stores' that are operating grocery end to end, which makes us the largest e-commerce delivery player in APAC (Asia-Pacific)" Assadi said, referring to distribution centres dedicated to online grocery orders.

Delivery Hero, which is active in 50 countries worldwide, announced on Tuesday it had invested $235 million in Berlin-based grocery delivery company Gorillas https://www.reuters.com/technology/delivery-hero-buys-minority-stake-grocery-delivery-startup-gorillas-2021-10-19, as the global race to dominate the rapid delivery service sector intensifies.

Earlier this year, it also picked up a minority stake in Deliveroo. (Reporting by Fanny Potkin; Editing by Himani Sarkar and David Evans)


ę Reuters 2021
Stocks mentioned in the article
ChangeLast1st jan.
DELIVEROO PLC -0.50% 236.5 Delayed Quote.0.00%
DELIVERY HERO SE -0.19% 107.2 Delayed Quote.-21.42%
All news about DELIVERY HERO SE
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Financials
Sales 2021 5 924 M 6 690 M 6 690 M
Net income 2021 -1 366 M -1 542 M -1 542 M
Net Debt 2021 1 480 M 1 671 M 1 671 M
P/E ratio 2021 -18,6x
Yield 2021 -
Capitalization 26 988 M 30 337 M 30 477 M
EV / Sales 2021 4,81x
EV / Sales 2022 3,24x
Nbr of Employees 43 838
Free-Float 67,9%
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Mean consensus BUY
Number of Analysts 22
Last Close Price 107,60 €
Average target price 163,16 €
Spread / Average Target 51,6%
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Managers and Directors
L. Niklas Ístberg Chief Executive Officer
Emmanuel Thomassin Chief Financial Officer
Martin Karl Enderle Chairman-Supervisory Board
Christian Graf von Hardenberg Chief Technology Officer
Pieter-Jan Vandepitte COO & Member-Management Board
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