SINGAPORE, Oct 21 (Reuters) - Online takeaway delivery
firm Foodpanda is partnering with Indian virtual kitchen company
Rebel Foods to roll out the latter's virtual restaurant brands
at 2,000 outlets across ten Asian countries, Foodpanda's chief
operating officer said.
"Foodpanda is Asia's largest food delivery company ... while
Rebel Foods is the largest virtual brands operator in the
world," COO Pedram Assadi told Reuters. "This is the largest
virtual food brand partnership of its kind."
Under the deal, Foodpanda, which is owned by
Berlin-based Delivery Hero, has recruited and trained
hundreds of outlets to franchise the global restaurant brands
created by Rebel Foods and offer their food on its platform.
Mumbai-based Rebel Foods, which offers multiple cloud
kitchen brands across countries including India and the United
Arab Emirates, raised $175 million this month at a $1.4 billion
valuation. It plans to launch an IPO in the next two years.
Cloud kitchens which prepare food for delivery got a boost
from the shift to online buying during the COVID-19 pandemic.
Low overhead costs versus traditional restaurants and fast
scale-up potential have also enabled "internet restaurant
chains" to grow quickly.
Foodpanda's partnership with Rebel Foods is already being
tested in six of the twelve Asian markets that Foodpanda is
active in, and there is the option to expand to the other
regions Delivery Hero is active in, Assadi said.
He did not give any financial details of the deal, but
described it as core to Foodpanda's strategy in Asia - along
with its expansion into grocery delivery in Southeast and East
Asia - as it takes on competitors such as British rival
Deliveroo and Singaporean startup Grab Holdings.
"Over the last year, we now have built over 250 'cloud
stores' that are operating grocery end to end, which makes us
the largest e-commerce delivery player in APAC (Asia-Pacific)"
Assadi said, referring to distribution centres dedicated to
online grocery orders.
Delivery Hero, which is active in 50 countries worldwide,
announced on Tuesday it had invested $235 million in
Berlin-based grocery delivery company Gorillas https://www.reuters.com/technology/delivery-hero-buys-minority-stake-grocery-delivery-startup-gorillas-2021-10-19,
as the global race to dominate the rapid delivery service
Earlier this year, it also picked up a minority stake in
(Reporting by Fanny Potkin; Editing by Himani Sarkar and David