Criteo announced its expansion to offer Criteo Retail Media solution across 6 markets in Asia Pacific (APAC). Its industry leading Retail Media solution helps brand advertisers to use retailer' first-party data to advertise on retailer sites and apps, as well as across the open Internet. Since its regional launch in Japan by the end of 2019, the Criteo Retail Media solution is now available in 5 more markets, including Korea, Australia, South-East Asia, Taiwan and India. The solution enables retailers and marketplaces to generate new revenue from their brand partners. Brands can also reach shoppers at the digital point of sale and have complete visibility into the impact of media spend on product sales. This has proven instrumental in providing an optimal user experience, with shoppers able to receive relevant ads on the retailers' own websites, while they shop conveniently online. With over 400 dedicated professionals leading up Criteo's Retail Media team, including 110 software engineers and product developers, Criteo is quickly growing the team to support rapid demand.