Coventry Health Care, Inc. (NYSE: CVH) and Healthways (NASDAQ: HWAY)
today announced an agreement to offer the award-winning SilverSneakers®
Fitness Program to Coventry's eligible Medicare Advantage
beneficiaries in 13 states. This three-year agreement, effective January
1, 2013, makes SilverSneakers available to beneficiaries in Arkansas,
Florida, Georgia, Illinois, Kansas, Missouri, Nebraska, North Carolina,
Ohio, Oklahoma, Texas, Utah and Wyoming.
For those plans with Silver Sneakers benefits, Coventry's Medicare
Advantage beneficiaries will have full access, at no cost to them, to
SilverSneakers programs and locations across the country. SilverSneakers
is the nation's leading exercise program designed to keep older adults
active and healthy.
Coventry has offered fitness programs to its Medicare Advantage
beneficiaries since 2009 to help them achieve a healthier lifestyle.
Coventry and Healthways began their partnership in 2012 by offering
SilverSneakers to eligible Coventry beneficiaries in Florida. In the
first seven months of the program's availability, Coventry beneficiaries
made more than 37,000 visits to SilverSneakers locations.
"Coventry believes strongly in helping people get well and stay well for
a better quality of life," said Nancy Cocozza, Senior Vice President,
Medicare, at Coventry Health Care. "The SilverSneakers model focuses
heavily on reaching out to older adults to encourage them to become more
active, healthy and fit. We have seen a high level of engagement and
excitement from beneficiaries in Florida through this program, and we
are pleased to offer SilverSneakers to thousands more nationwide."
Fitness and Flexibility - Without Cost to Beneficiaries
Beneficiaries who participate in SilverSneakers have free access to more
than 15,000 locations in the Healthways fitness center network
nationwide, making it easier to take classes and participate in programs
close to home or on the road. Staff members are on site at locations to
help beneficiaries meet their personal wellness goals. Many locations
offer amenities, such as exercise equipment, pools, saunas, fitness
classes and other activities.
Beneficiaries who cannot get to a fitness location can participate in
SilverSneakers Steps®, a personalized fitness program that
offers kits for general fitness, strength, walking or yoga. Kits are
mailed to beneficiaries, and include DVDs and other exercise tools that
can be used at home or on the go.
The SilverSneakers online community offers a secure environment that
allows beneficiaries to create exercise and nutrition plans, track
fitness progress, find health articles and recipes and gain additional
support and encouragement.
To learn more, or to enroll in a Coventry Medicare Advantage program,
please visit MyCoventryMedicare.com.
The SilverSneakers Philosophy
Using proven methodologies based upon more than 16 years of science and
outcomes, the SilverSneakers Fitness Program increases physical activity
in older adults, resulting in higher well-being and lower health care
costs. Physical activity can reduce the risk of certain chronic
diseases, may relieve symptoms of depression, helps to maintain
independent living, and enhances overall quality of life. Strength
training is recommended as part of a comprehensive physical activity
program among older adults and may help to improve balance and decrease
risk of falls.1 SilverSneakers engages participants in active
behavior change through access to a variety of physical activity venues
and senior-specific programming that incorporates physical fitness and
"Coventry Health Care is committed to offering solutions that help their
beneficiaries enjoy optimal health. By significantly expanding access to
the SilverSneakers Fitness Program, Coventry is confirming that this
commitment includes enhancement of the health and well-being of their
Medicare Advantage beneficiaries," said Ben R. Leedle, Jr., Healthways
president and chief executive officer. "Many more Coventry beneficiaries
will now be able to enjoy this time-tested, proven program that provides
a unique combination of exercise and social support."
The SilverSneakers Fitness Program was founded in 1993 and serves more
than 9 million eligible members.
About Coventry Health Care
Coventry Health Care (www.coventryhealthcare.com)
is a diversified national managed health care company based in Bethesda,
Maryland, dedicated to delivering high-quality health care solutions at
an affordable price. Coventry provides a full portfolio of risk and
fee-based products including Medicare and Medicaid programs, group and
individual health insurance, workers' compensation solutions, and
network rental services. With a presence in every state in the nation,
Coventry's products currently serve approximately 5 million individuals,
helping them receive great value for their health care investment.
Coventry Health Care is a Coordinated Care plan with a Medicare
contract. The benefit information provided is a brief summary, not a
complete description of benefits. For more information contact the plan.
Limitations, copayments, and restrictions may apply. Benefits, premium
and/or co-payments/co-insurance may change on January 1 of each year.
Healthways (NASDAQ: HWAY) is the largest independent global provider of
well-being improvement solutions. Dedicated to creating a healthier
world one person at a time, the Company uses the science of behavior
change to produce and measure positive change in well-being for our
customers, which include employers, integrated health systems,
hospitals, physicians, health plans, communities and government
entities. We provide highly specific and personalized support for each
individual and their team of experts to optimize each participant's
health and productivity and to reduce health-related costs. Results are
achieved by addressing longitudinal health risks and care needs of
everyone in a given population. The Company has scaled its proprietary
technology infrastructure and delivery capabilities developed over 30
years and now serves approximately 40 million people on four continents.
Learn more at www.healthways.com
1 Federal Interagency Forum on Aging-Related Statistics. Older
Americans 2012: Key Indicators of Well-Being. Washington, DC: U.S.
Government Printing Office. June 2012.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50436394&lang=en
Chip Wochomurka, 615-614-4493
Kristine Grow, 301-581-5729