"In the light of uncertainty amid the current health crisis, the Watches and Wonders Geneva Exhibitor Committee has taken the decision not to hold the physical Salon, scheduled April 7 to 13," the exhibitor committee said in a statement.
Richemont's watch labels, Rolex, Patek Philippe, Chopard, Chanel, Hermes and Kering's Ulysse Nardin, will instead interact with customers, retailers and journalists online, on the same dates, with other brands also invited to participate, the organisers said.
Swiss watchmakers previously held two big watch fairs annually, the SIHH in Geneva and Baselworld, but the Basel show was shaken by the departure of Swatch Group in 2019 and the exit of Rolex, Patek Philippe and other major brands this year.
Both physical fairs were cancelled this year due to the pandemic, but the SIHH, rebaptised Watches & Wonders, took place online.
Watches & Wonders organisers said they aim to lure more major brands to the 2022 edition of the event, which they hope to hold in person, not online.
(Reporting by Silke Koltrowitz)