Nov 22 (Reuters) - Comcast Corp's NBCUniversal is
planning to unplug much of its content from Walt Disney's
Hulu and make it exclusive to its subscription service,
Peacock, the Wall Street Journal reported on Monday, citing
people familiar with the matter.
NBCUniversal content counts for only a small percentage of
Hulu's total viewership, but roughly 80% of NBC's digital
audience is from Hulu, the Journal reported.
Both Comcast and Disney declined to comment.
NBCUniversal owns a third of Hulu, with Disney controlling
Big media companies are investing heavily to build their
streaming services as they look to reach a wider audience in a
connected world dominated by players such as Netflix Inc
If NBCUniversal decides to pull its content from Hulu, which
could include fan-favorites "Saturday Night Live" and "The
Voice," it would be removed by the fall of 2022, according to
the WSJ report https://www.wsj.com/articles/comcast-weighs-pulling-some-content-from-hulu-in-effort-to-boost-peacock-11637614368?mod=latest_headlines.
The content would remain in Hulu until at least 2024, if
NBCUniversal does not exercise its option to exit its agreement
with Disney, it added.
(Reporting by Deborah Sophia in Bengaluru; Editing by Anil