CJ O Shopping Co. Ltd. will launch a store on Lazada's online marketplace to offer quality South Korean products to the 560 million consumers in Southeast Asia. The store will enable CJ O Shopping to expand the reach of its products and introduce its house brands in categories such as cosmetics into Southeast Asia. As a consequence, Lazada's customers will have access to a larger selection of "Made in Korea" products, including renowned lifestyle, beauty and fashion brands, and other items currently sold on CJ O Shopping's network.