Century Pacific Food, Inc. entering the chocolate malt segment with a new brand called Choco Hero. Choco Hero is a choco malt milk drink for kids, full of vitamins and minerals that boost strength, mental alertness, and energy. CNPF is one of the major players in the Philippine dairy market, playing in both beverage and culinary spaces. Its brand, Birch Tree Fortified, focuses on affordable dairy nutritionals by providing immunity-boosting vitamins and minerals. The Choco Hero brand, on the other hand, plays in the energy-boosting space as a choco malt milk drink. Choco Hero is now available in leading supermarkets and sari-sari stores nationwide. It comes in family-size and single servings, with a starting price of only P5.00. This is CNPF's most affordable product yet. The launch of Choco Hero is the latest among CNPF's recent string of innovations, coming at the heels of the Company's forays into emerging categories such as pet food and plant-based alternatives.