DAZN Group Limited is in advanced talks to buy the sports television unit of Britains BT Group plc (LSE:BT.A) to gain content including English Premier League soccer, the Financial Times said on September 21, 2021. DAZN Chairman Kevin Mayer said last week he was possibly interested in BT Sport, telling a TV industry conference that he would love to have EPL (Premier League) ultimately and BT Sport was a great business. A BT spokesperson said the company was continuing to explore options for BT Sport, and all possibilities remained on the table, including a total or partial sale or retaining the business. A spokesperson for DAZN declined to comment. A source close to the negotiations said a deal was not at the line yet, given the complexity of the rights and agreements involved, such as a reciprocal partnership with BTs rival Sky. BT said in April 2021 it had put the unit on the block, and had appointed Lazard to explore options. The company said in May 2021 that BT Sport had a clear market position and was performing well. But with its focus turning to building its fibre network, it was exploring options to continue growing the unit.