But the channels shared the spoils. Amazon Prime cut a last-minute deal with Channel 4 to show the live coverage, with Channel 4 enjoying an estimated 9.2m viewers as a result. Had this deal not been made, traffic over our networks would have been far higher. In fact, we estimate that BT broadband customers, if they switched over from Channel 4 to streaming the match live, could have driven total traffic north of 8 petabytes. 30-0.
You could call it a 'cache prize' - BT delivered some of the final to customers over a new Qwilt platform. Qwilt's pioneering open caching platform, used over Cisco's cloud infrastructure, gives BT the capability to deliver premium quality video and on demand services in the UK. As streaming and the downloading of massive game files continues to accelerate, caching content at the edge is one of the innovative solutions helping BT to meet growing demand. 40-0.
Stars like Emma and Leylah will only drive that demand further. Huge congratulations to Emma for her amazing success in the US Open. May it long continue!
Game, set, match Raducanu.
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BT Group plc published this content on 17 September 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 17 September 2021 14:31:06 UTC.