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    5108   JP3830800003

BRIDGESTONE CORPORATION

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Swedish self-driving start-up Einride expands into U.S. market

11/03/2021 | 09:02am EST
Handout photo shows Einride's electric self-driving truck Einride Pod

LONDON (Reuters) - Swedish electric self-driving truck start-up Einride said on Wednesday it has launched operations in the U.S. market and signed up GE Appliances, Swedish vegan milk maker and Oatly and tiremaker Bridgestone as customers.

The company has already started operating a fleet of 20 Einride Pods - its electric self-driving truck without a driver cabin - at the Louisville headquarters of GE Appliances, a unit of Chinese home appliance maker Haier, which includes a sprawling manufacturing complex.

Einride chief executive Robert Falck told Reuters for now the company's trucks would operate inside customers' facilities, which allows them to operate without the need for a backup human driver as they are on private property.

The company is working with U.S. regulators to "take this outside the fence and operate on public roads as well".

"There is huge potential for automation and electrification in the U.S. market and the next step for us scale up with our customers," he said.

The Swedish start-up has raised $150 million from investors, including a $110 million funding round announced in May.

Einride's European customers include Coca-Cola Co and Electrolux.

Self-driving technology for freight trucks has attracted investor attention as it should be easier and cheaper to roll out than in self-driving cars and robotaxis, while providing a clearer path to profitability.

Self-driving freight services run on fixed routes between predefined points - mostly on major highways without intersections or pedestrians - requiring less mapping than shuttling customers between random points in robotaxis.

Einride also said it has hired its first remote truck driver who can take over control of the autonomous trucks in particular situations that require human interaction or human decision-making capabilities.

That first driver will be based in the United States.

(Reporting by Nick Carey; Editing by Robert Birsel)

By Nick Carey


ę Reuters 2021
Stocks mentioned in the article
ChangeLast1st jan.
BRIDGESTONE CORPORATION 1.63% 5112 Delayed Quote.1.64%
HAIER SMART HOME CO., LTD. 3.66% 30.01 End-of-day quote.0.40%
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Financials
Sales 2021 3 318 B 29 106 M 29 106 M
Net income 2021 316 B 2 771 M 2 771 M
Net cash 2021 207 B 1 815 M 1 815 M
P/E ratio 2021 11,2x
Yield 2021 3,38%
Capitalization 3 542 B 31 066 M 31 077 M
EV / Sales 2021 1,01x
EV / Sales 2022 0,93x
Nbr of Employees 138 036
Free-Float -
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Mean consensus HOLD
Number of Analysts 13
Last Close Price 5 030,00 JPY
Average target price 5 341,67 JPY
Spread / Average Target 6,20%
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Managers and Directors
Shuichi Ishibashi Chief Executive Officer & Director
Akihiro Eto General Manager-Corporate Planning
Masaaki Tsuya Manager-Office of the President
Masato Sakano Chief Technology Officer
Scott Trevor Davis Independent Outside Director
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