beaconsmind announced it will implement its location-based marketing solution for Roberto Cavalli, the haute couture fashion house. Roberto Cavalli will use beaconsminds software Suite and Beacon hardware to transform its shopping experience. The company announced its collaboration with the 50-year-old haute couture fashion house Roberto Cavalli. Ever since Limbo, the first boutique opened by Roberto Cavalli in St. Tropez in the seventies, the brand has always delivered an upscale and innovative shopping experience in its international retail network. Roberto Cavallis first store was indeed a departure from the traditional boutique, with sand on the floor, customers walking barefoot, and clothing placed on shelves or hung seemingly at random while respecting a precise chromatic order.