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    BYW   DE0005194005

BAYWA AG

(BYW)
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Naturally longer shelf life: BayWa Global Produce subsidiary TFC-Holland invests in state-of-the-art Softripe® technology

04/21/2021 | 08:06am EDT

Press release

Number

Date

Contact

Phone

Fax

E-mail

03121-PIA04

21 April 2021

Antje Krieger

+49 89/9222-3692

+49 89/9212-3692 antje.krieger@baywa.de

Naturally longer shelf life: BayWa Global Produce subsidiary TFC-Holland invests in state-of-the-art Softripe® technology

Artificial intelligence-supported process for precision ripening of avocados and mangos

BayWa AG

PR/Corporate Communications/ Public Affairs

Arabellastr. 4

81925 Munich

Germany

Phone +49 89 9222-3680

Fax

+49 89 9212-3680

Internet

www.baywa.com / Press

Munich/Maasdijk, 21 April 2021 - The exotic products specialist TFC-Holland in Maasdijk, the Netherlands, has become one of the first companies in Europe to implement the new Softripe® technology. This artificial intelligence (AI)-supported process impresses with an innovative, optimised ripening process and is characterised by a higher fruit quality as well as a significantly longer shelf life of the products - and all of it completely without the use of additives. This significantly minimises markdowns and fruit losses along the value chain.

"Although the industry is currently focusing more on the preservation of ripened fruit through the application of protective layers, the decision to use Softripe as a state- of-the-art ripening technology now seems the more obvious and sustainable step for us to transport perfectly ripened avocados and mangoes with a significantly longer shelf life to our customers' fruit departments," explains CEO Falk Schlusnus.

This press release contains 3410 characters.

Press release

Date 21 April 2021

Page 2

With more than 200 fruit and vegetable products from over 50 countries, TFC-Holland is a solid partner of the European food retail industry, offering the highest standards of customer orientation and customised solutions.

The Softripe approach focuses on the fruit respiration rate and, with it, the "well-being" of the fruit throughout the ripening process. The atmosphere in the ripening chamber is permanently monitored by AI-supported technology and continuously and individually adjusted in relation to the respective metabolic processes of the fruits. This not only produces optimised, more uniform ripening results, but also fruits that stand out on the retailer's shelves as well as under everyday conditions at home for the consumer thanks to a significantly longer shelf life. Blind tests have also shown that Softripe® avocados are said to have better sensory properties than fruit from conventional ripening methods due to their more aromatic, nuttier flavour and creamier consistency. Internal quality defects such as vascular browning in avocados - a discolouration of the flesh fibres - can also be significantly reduced with the new technology.

TFC's sister company Worldwide Fruit in the UK has already very successfully implemented this technology after an extensive series of tests with extremely positive results for various fruits.

This press release contains 3410 characters.

Press release

Date 21 April 2021

Page 3

"The very homogeneous and consistently high ripening qualities have convinced us," says Falk Schlusnus, who has been on board with this forward-looking investment at TFC since 2019 and helped get it off the ground. "By using Softripe®, we are redefining what the highest standard of fruit quality is and will successively expand the application of the process to other products." The objective is to reduce food losses along the value chain and not just offer customers fruits that are ripe for consumption, but also perfect, aromatic and sweet fruits with a longer shelf life whose quality they can reliably trust with every purchase.

Additional information available at: https://baywa.com/avocado

This press release contains 3410 characters.

Press release

Date 21 April 2021

Page 4

Downloadphoto: ©TFC, reprints free of charge

Caption: The exotic products specialist TFC-Holland in Maasdijk, the Netherlands, has become one of the first companies in Europe to implement the new Softripe® technology.

Please note: We are on Twitter at

www.twitter.com/BayWaPresse.

You can download print-ready press photos, footage material and video statements - without registration - from the BayWa Mediapool at https://www.baywa-mediapool.com/#/.

Editor:

Antje Krieger, BayWa AG,

Press Officer, PR/Corporate Communications/Public Affairs

Phone: +49 89/9222-3692, Fax: +49 89/9212-3692

E-mail: antje.krieger@baywa.de

This press release contains 3410 characters.

Disclaimer

BayWa AG published this content on 21 April 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 21 April 2021 12:05:06 UTC.


© Publicnow 2021
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