New capability empowers retailers to grow audience while retaining ownership of the customer journey
Stockholm - 8 June 2021 - Bambuser today announced the launch of social media multistreaming, a new capability that empowers retailers to broadcast Live Video Shopping events across popular social channels. The feature will amplify the impact of retailers' interactive shopping implementations, enabling them to capture large, highly-engaged audiences on third-party sites and drive them to owned e-commerce properties for engagement and conversion.
With multistreaming, Bambuser is offering a best-of-both-worlds solution merging the benefits of social commerce with the stability and control of branded e-commerce experiences. At launch, retailers will have the ability to simultaneously stream live shopping events on their websites and Facebook via app integration as well as across other channels such as TikTok, LinkedIn and YouTube that allow custom RTMP connections. Full integrations for these and other platforms will be added in subsequent versions to be released throughout 2021.
Development of the new feature is part of Bambuser's ongoing commitment to providing brands and retailers with a robust, platform-agnostic solution that will optimize the impact of their live shopping initiatives. With the initial release of multistreaming, the feature is primarily focused on increasing awareness of and driving traffic to Live Video Shopping segments on the retailer's owned website. As the technology continues to be developed, Bambuser will augment the solution, adding support for overlays, calls to action, interactive elements and multichat. Activities such as adding to cart and check out will be completed on the merchant's platform, enabling them to retain control of the customer experience and eliminating privacy and security risks.
"Social media is an essential part of any brand or retailer's marketing strategy and it remains one of the most powerful ways to create and strengthen customer relationships. On the other hand, as long as those relationships exist solely on third-party sites, their full value can't be realized," said Maryam Ghahremani, CEO of Bambuser. "By bringing the eyes of social followers to a brand's owned Live Video Shopping experience, we're bridging the gap between owned and social properties, turning passive followers into active shoppers and helping brands and retailers get the greatest benefit possible from both social media and live shopping initiatives."
A demonstration of Live Video Shopping Multistreaming can be seen at http://bmb.sr/multistream.
This disclosure contains information that Bambuser is obliged to make public pursuant to the EU Market Abuse Regulation (EU nr 596/2014). The information was submitted for publication, through the agency of the contact person, on June 8, 2021, 14:00 CEST.
Sherry Smith, Corporate Communications, Bambuser AB | +46 8 400 160 00 | email@example.com
Erik Penser Bank AB | +46 8 463 83 00 | firstname.lastname@example.org
Bambuser is a software company specializing in interactive live video streaming. The Company's primary product, Live Video Shopping, is a cloud-based software solution that is used by customers such as global e-commerce and retail businesses to host live shopping experiences on websites, mobile apps and social media. Bambuser was founded in 2007 and has its headquarters in Stockholm. Erik Penser Bank AB is Bambuser's Certified Adviser.
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