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    BUSER   SE0009663834

BAMBUSER AB (PUBL)

(BUSER)
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Bambuser : 5 Ways to boost ROI with Live Video Shopping this Festive Period

11/18/2021 | 10:13am EST
Newsroom
5 Ways to boost ROI with Live Video Shopping this Festive Period
1 minread
Thursday, November 18, 2021
1. Cover every big shopping event
It may sound like an obvious strategy, but not enough brands maximize their Live Video Shopping potential over the holidays by hitting every single sales-focused event. Bambuser has recorded a staggering 292% increase in Q3 to Q4 revenue from previous years, so brands need to ensure they're celebrating every single day in Cyber Week, not just Cyber Monday and Black Friday.
Brands working with influencers during the holidays should include them in these event-focused shows and have them drum up as much excitement as possible and invite their own audiences to join.
2. Countdown to Christmas
An advent calendar countdown is a great way to drum up customer interest and could create Live Video Shopping shows with a 29% increase in Conversion Rate.
Brands can go live any number of times, for as short as 10 minute shows to as long as 24 hour marathons, to discuss everything from new lines of holiday products to Christmas shoppings tips and tricks.
3. Tap into the festive feeling
Brands can boost their Live Video Shopping offering by matching and making the most of the festive feeling of the holiday season.
A proven way to increase engagement and viewing figures within live shows is to include fun and festive-themed elements like giveaways, discounts, competitions, games and unboxings. Brands should pin holiday messages (with emojis if it suits the brand) in the chat feature, decorate the spaces they broadcast from and dress their hosts to match.
4. Maximise reach with social media
Brands can hugely increase their Live Video Shopping viewing figures and revenue by broadcasting their live shows across their Facebook, TikTok, YouTube and other social media pages.
Bambuser's Social Media Multistream tool enables brands to as much as double or triple their reach when inviting customers to join and it can also increase Click-Through-Rate by 15%.
Find out how to leverage live shows with Social Media Multistream here.
5. Spark customer conversations
During a period where viewing figures for Live Video Shopping shows can skyrocket, answering every customer question can be a challenge. So, to fix this and ensure customer satisfaction, Bambuser recommends turning the tables to ask the audience questions. This way brands can grow their understanding of their customers and identify gaps in the audience's knowledge that can be filled to increase the likelihood of purchases.

"Human connection is at the core of Bambuser's technology. We connect our clients to their audiences in an authentic way, which perfectly reflects the togetherness of the holiday season." Sophie Abrahamsson, CCO, Bambuser

Disclaimer

Bambuser AB published this content on 18 November 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 18 November 2021 15:12:06 UTC.


ę Publicnow 2021
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Financials
Sales 2021 137 M 14,5 M 14,5 M
Net income 2021 -192 M -20,3 M -20,3 M
Net cash 2021 523 M 55,2 M 55,2 M
P/E ratio 2021 -14,1x
Yield 2021 -
Capitalization 2 621 M 280 M 277 M
EV / Sales 2021 15,3x
EV / Sales 2022 7,77x
Nbr of Employees 209
Free-Float -
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Mean consensus BUY
Number of Analysts 0
Last Close Price 12,66 SEK
Average target price 22,00 SEK
Spread / Average Target 73,8%
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Managers and Directors
Maryam Ghahremani Chief Executive Officer
Sara Lundell Chief Financial Officer
Joel-Tomas Citron Chairman
Martin Storsj÷ Co-Chief Technology Officer
Pontus HymÚr Co-Chief Technology Officer
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