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    AUTO   US05335B1008

AUTOWEB, INC.

(AUTO)
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New Research from Brian Pasch Enterprises Shows High Quality of Autoweb’S Click Traffic for Dealers and Oems

09/20/2021 | 08:00am EST

AutoWeb, Inc. announced the results of a research report conducted by Brian Pasch Enterprises (BPE) focused on the quality of its click traffic generation product. The detailed report and accompanying visual components provide a number of insights into the high value of AutoWeb’s audience and its consumer engagement levels, validating the high caliber of the company’s traffic platform. AutoWeb retained BPE to conduct in-depth research on the company’s click traffic generation product to identify how it fits into the larger conversation of assisting dealers in managing their online businesses to drive sales growth. In addition to incorporating its own recent research on traffic acquisition, BPE surveyed existing AutoWeb customers, tested claims of how the product works, and generated analytics reports to verify the actual delivered value matched AutoWeb’s promotional collateral. The overall goal of the research was to enable BPE to accurately evaluate how AutoWeb’s click traffic product performs for dealers in real world implementation. BPE’s recent research into consumer phone calls generated by dealer-funded Google SEM campaigns showed that consumer intent was a mix of sales, parts and service and administrative calls. Most notably, during BPE’s assessment of Google SEM traffic for dealers, it found that less than 13 percent of all Google SEM driven phone calls were attributed to an active vehicle shopper. The new report from BPE demonstrated that AutoWeb’s traffic platform is focused on driving consumers that are in-market for their next vehicle, providing a tailored funnel that eliminates non-automotive shoppers. The analysis also showed AutoWeb’s click traffic generates higher quality dealer website interactions such as chat, sales phone calls, SMS texting, and trade-in submissions when compared to other online advertising strategies.


© S&P Capital IQ 2021
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Analyst Recommendations on AUTOWEB, INC.
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Financials (USD)
Sales 2021 72,3 M - -
Net income 2021 -5,91 M - -
Net Debt 2021 - - -
P/E ratio 2021 -7,46x
Yield 2021 -
Capitalization 42,6 M 42,6 M -
Capi. / Sales 2021 0,59x
Capi. / Sales 2022 0,51x
Nbr of Employees 149
Free-Float 57,9%
Chart AUTOWEB, INC.
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AutoWeb, Inc. Technical Analysis Chart | AUTO | US05335B1008 | MarketScreener
Technical analysis trends AUTOWEB, INC.
Short TermMid-TermLong Term
TrendsNeutralNeutralNeutral
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus BUY
Number of Analysts 4
Last Close Price 3,16 $
Average target price 4,75 $
Spread / Average Target 50,3%
EPS Revisions
Managers and Directors
Jared R. Rowe President, Chief Executive Officer & Director
Michael Sadowski Chief Financial Officer & Executive Vice President
Michael J. Fuchs Chairman
Daniel R. Ingle Chief Operating Officer & Executive Vice President
Glenn Evan Fuller Secretary, Chief Legal & Administrative Officer
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