AutoWeb, Inc. announced the results of a research report conducted by Brian Pasch Enterprises (BPE) focused on the quality of its click traffic generation product. The detailed report and accompanying visual components provide a number of insights into the high value of AutoWebs audience and its consumer engagement levels, validating the high caliber of the companys traffic platform. AutoWeb retained BPE to conduct in-depth research on the companys click traffic generation product to identify how it fits into the larger conversation of assisting dealers in managing their online businesses to drive sales growth. In addition to incorporating its own recent research on traffic acquisition, BPE surveyed existing AutoWeb customers, tested claims of how the product works, and generated analytics reports to verify the actual delivered value matched AutoWebs promotional collateral. The overall goal of the research was to enable BPE to accurately evaluate how AutoWebs click traffic product performs for dealers in real world implementation. BPEs recent research into consumer phone calls generated by dealer-funded Google SEM campaigns showed that consumer intent was a mix of sales, parts and service and administrative calls. Most notably, during BPEs assessment of Google SEM traffic for dealers, it found that less than 13 percent of all Google SEM driven phone calls were attributed to an active vehicle shopper. The new report from BPE demonstrated that AutoWebs traffic platform is focused on driving consumers that are in-market for their next vehicle, providing a tailored funnel that eliminates non-automotive shoppers. The analysis also showed AutoWebs click traffic generates higher quality dealer website interactions such as chat, sales phone calls, SMS texting, and trade-in submissions when compared to other online advertising strategies.