AutoWeb, Inc. announced a strategic relationship with CreditIQ to provide AutoWebs visitors access to CreditIQs retail-ready platform. The collaboration enables shoppers using AutoWebs search funnel to calculate car payments on a vehicle of interest, streamlining the car buying process for buyers and sellers. AutoWeb began layering these types of new retail-ready components into its consumer experience earlier this year. Providing this additional value supports the companys ability to create more tailored profiles of buyers using its sites to understand what kind of shopping experience theyre looking forenabling AutoWeb to better match them to the sellers that can provide an experience within their preferred parameters, thus improving the process for both parties. After running a successful test, AutoWebs analyses showed that introducing digital retailing tools resonated with its consumers. By embedding these features into the later stages of its lead funnel, 39% of the consumers who were presented with this functionality engaged with it, and 9% of those consumers completed a secondary digital retailing conversion event. These high rates of engagement validate AutoWebs ongoing product evolution efforts, as they show the potential growth opportunities that greater matchmaking capabilities can help facilitate.