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Apple's iPhone 12 : First Impressions of the 12, 12 Pro, 12 Pro Max and 12 Mini

10/13/2020 | 05:07pm EDT

By Nicole Nguyen

The latest iPhone 12 lineup has landed with the most significant design change in three years, support for high-speed 5G cellular networks -- and a "mini" model for those of us who have felt that these increasingly huge phones are getting harder to hold.

There are two new phones in Apple's midtier range: the iPhone 12 ($799) and iPhone 12 Mini ($699). There are also two new models in the high end: the iPhone 12 Pro ($999) and iPhone 12 Pro Max ($1,099). Confused? Check out my colleague Joanna Stern's helpful guide, spelling out all of their differences, along with the rest of the current lineup.

The focus of the event was 5G's ultrafast network speeds, available on all the new iPhones. But that shouldn't be your sole reason to upgrade, or necessarily your biggest reason.

Some of the more significant highlights of this year's Apple handsets: cameras better suited for lowlight photography, tougher display glass, a faster chip and built-in magnets to align the phone with a wireless charger. The most expensive models, the iPhone 12 Pro and Pro Max, include additional camera capabilities -- although those are mostly aimed at actual pros, or at least hard-core enthusiasts. As with every year, there's a faster processor inside, and this year it's the A14 Bionic Chip.

To me, the most exciting news was aimed at my fellow small-handed phone owners. The 12 Mini is even smaller, lighter and thinner than the iPhone 6 or iPhone SE, yet it has most of the features mentioned above.

Here's a closer look at what is and isn't upgrade-worthy in this year's iPhones.

5G Connectivity

All of this year's iPhone 12 models support 5G sub-6 networks and millimeter wave. The new cellular network is supposed to be blazing fast, up to 10 times speedier than your home Wi-Fi.

Until now, however, we haven't seen enough evidence of 5G coverage across the country to feel confident that those speeds are what you'd experience if you bought these phones. 5G is available only in select cities, mostly larger metro areas, it varies wildly by carrier, and to take advantage of the fastest speeds, you essentially need to be parked under a 5G tower.

As my colleague Joanna reported, even when you do grab a fast 5G connection, it won't necessarily do anything for you, unless you happen to be downloading a movie or video chatting. Apple knows this and has built a feature called Smart Data Mode, which automatically switches the iPhones to an LTE connection, when 5G doesn't matter, to save on battery life.

Carriers will continue to build out their networks, so if you need a new phone, it could be an investment in 5G. But for now, it isn't a good enough reason on its own to upgrade. And it might cost you extra each month, depending on your current data plan. You typically need to be on a premium, unlimited cellular plan for 5G access to be included.

Improved Cameras

What's unchanged: The midtier iPhones still have two cameras (wide and ultrawide), and the premium Pros still have three cameras (wide, ultrawide and telephoto).

However, there are incremental improvements depending on which model you buy. On the midtier iPhone 12 models and the iPhone 12 Pro, the "wide" (aka normal) camera lens has a larger aperture for better lowlight photography. And, for the first time, night mode, a feature that can take clear photos in dark situations without flash, works on the front-facing selfie camera and for time-lapse videos.

The more significant changes are to the Pro models. They now have a lidar scanner on board to sense depth by shooting out light beams into space. The scanner is really designed for augmented-reality experiences -- Apple showed off interior designers moving 3-D furniture around a room -- but there's an added photography benefit, too. The depth data helps the iPhone 12 Pros autofocus faster, even in lowlight conditions, and you can now shoot night-mode portraits.

For photography buffs, the Pros are also capable of capturing, editing and shooting high dynamic range Dolby Vision video at 60 frames per second and, soon via software update, shooting in Apple ProRAW. If you don't know what that means, then these iPhones are probably not for you.

The most-premium phone, the iPhone 12 Pro Max, has one standout feature: It has a more powerful telephoto camera, so that you can zoom in with an optical magnification 2.5X (vs. 2X on the 12 Pro and last year's Pro models).

Sleeker Design

What's old is new again. The iPhones have a "new" design with flat edges instead of rounded ones, harking back to the early part of the last decade. It's as if the iPhone 4 and the iPhone 5 got together and had really big babies. Familiar notches around the metal banding accommodate the antenna array, necessary for 5G and more.

The midtier iPhone 12 and 12 Mini get high-contrast OLED screens that were previously exclusive to Apple's most expensive iPhones. And the new Pro models have larger displays than their predecessors, without feeling much bigger. In fact, across the board, they're thinner. On all models, the glass is supposed to be tougher -- what Apple markets as "ceramic shield" -- so the new phones should be able to survive drops better than their predecessors.

These changes, while relatively marginal to the phones' look and feel, are certainly welcome. The design is more distinctively Apple, and besides, anything that makes the devices more resilient pays off in the long run.

MagSafe Accessories

For the first time, the new iPhones won't ship with earbuds or power adapters. You might be disappointed by this, but Apple's sustainability chief, Lisa Jackson, says the environmental impact is equivalent to removing "450,000 cars from the world per year." The only accessory in the box is a USB-C to Lightning cable. Bring your own brick.

Instead, the new iPhones come with MagSafe, an array of embedded magnets on the back that are designed to work with a new ecosystem of snap-on accessories (read: a new revenue stream) made by Apple and friends. The magnets are intended to fix wireless charging's biggest flaw: having to place the device on exactly the right spot for efficient charging.

Apple's new MagSafe charger will cost $39, and MagSafe-enabled cases start at $49. The one that I'm looking forward to testing is a dual folding charger for both your phone and Apple Watch; Apple hasn't listed a price for that one yet. In case this got you worried: The iPhone 12 models will work with other standard Qi-enabled chargers, and the MagSafe charger will power other Qi-enabled devices.


Battery life is an area where Apple isn't reporting any improvement. This is cause for concern, as 5G connectivity can require more power than 4G networks.

Apple says that the iPhone 12 has the same 17 hours of video playback and 65 hours of audio playback that the iPhone 11 had. The iPhone 12 is rated to stream video for an hour longer than its predecessor, however.

The Pro models' battery life is also rated about the same as it was last year. The iPhone 12 mini has the smallest battery of the lineup announced today: Apple says it gets only 10 hours of streaming video and 15 hours of video playback.

The Takeaway

From what we know about the iPhone 12 lineup, one thing is certain: More products at more price points means choosing a new iPhone could be confusing as heck.

In my view, Apple made a strong case to upgrade this year if 1) you're looking for a smaller phone with premium features, 2) you care a lot about high-end cameras and visual options, or 3) you live under a 5G tower and want to benefit from your geographical advantage. Of course, we won't be able to gauge these phones' performance for real until we test them ourselves, so stay tuned for a review.

(Dow Jones & Co., publisher of The Wall Street Journal, has a commercial agreement to supply news through Apple services.)

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Write to Nicole Nguyen at nicole.nguyen@wsj.com

Corrections & Amplifications

This article was corrected at 07:41 p.m. ET to reflect the correct pricing of the iPhone 12 and iPhone 12 mini. The original version of this article incorrectly had the prices reversed.

(END) Dow Jones Newswires

10-13-20 1907ET

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