Amazon joins Target, Pottery Barn, Ulta Beauty and others launching early holiday promotions with hopes that a wider window for shoppers to make purchases will help ease supply chain hiccups that have left some store shelves bare and delayed packages.
The e-commerce company last year launched its annual online deal event Prime Day on October 13, after months-long delays due to pandemic lockdowns.
Amazon's holiday discounts, which range from 15% to 40%, cover the most sought-after gift items including Apple Inc's Beats headphones, Mattel Inc's Barbie dolls and beauty products, the company said.
(Reporting by Arriana McLymore; Editing by Jan Harvey)
By Arriana McLymore