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    AMER3   BRAMERACNOR6

AMERICANAS S.A.

(AMER3)
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Amazon launches free one-day delivery in Brazil amid fierce competition

08/04/2021 | 05:19am EDT
FILE PHOTO: FILE PHOTO: Amazon boxes are seen stacked for delivery in the Manhattan borough of New York City

SAO PAULO (Reuters) - E-commerce giant Amazon.com Inc started to offer its Brazilian Prime subscribers free one-day delivery in 50 cities on Wednesday, amid fierce market competition in Latin America's largest economy.

The move comes as rivals such as MercadoLibre and Magazine Luiza are investing heavily to ramp up delivery speeds and gain clients.

The Amazon initiative, which already exists for Prime subscribers in markets across the United States, Canada and the United Kingdom, arrives two years after Prime was first launched in Brazil. Previously, Prime users in Brazil had access to free two-day shipping with the option of paying extra for one-day delivery.

"In the last year, we've developed better infrastructure especially in the country's capital cities with new distribution centers, and this is what helped make one-day delivery possible," Mariana Roth, head of Amazon Prime in Brazil told Reuters in an interview.

E-commerce competition is steep in Brazil, home to an estimated 105 million e-commerce shoppers. Amazon ranked fourth in the country in terms of monthly website visits, trailing behind regional and domestic competitors MercadoLibre, Americanas and SoftBank-backed OLX, according to a ranking compiled by payments company Ebanx.

Logistics is an especially tricky part of Brazilian e-commerce, in a continental-sized country with patchy infrastructure. Earlier this year, MercadoLibre announced an investment of 10 billion reais ($1.91 billion) into logistics in Brazil, where, as of June, it has been experimenting with same-day shipping in some cities.

Roth did not specify how many new Prime users the initiative is expected to attract, nor how much revenue it is predicted to draw for the company.

($1 = 5.2424 reais)

(Reporting by Jimin Kang; Editing by Sandra Maler)

By Jimin Kang


ę Reuters 2021
Stocks mentioned in the article
ChangeLast1st jan.
AMAZON.COM, INC. 0.28% 3425.52 Delayed Quote.4.88%
AMERICANAS S.A. -3.55% 34.24 End-of-day quote.-54.71%
MAGAZINE LUIZA S.A. -1.51% 15.63 End-of-day quote.-37.35%
MERCADOLIBRE, INC. -0.89% 1869.62 Delayed Quote.12.61%
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08/04Amazon launches free one-day delivery in Brazil amid fierce competition
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Financials
Sales 2021 27 747 M 5 198 M 5 198 M
Net income 2021 155 M 29,0 M 29,0 M
Net Debt 2021 3 313 M 621 M 621 M
P/E ratio 2021 96,9x
Yield 2021 0,93%
Capitalization 30 921 M 5 786 M 5 793 M
EV / Sales 2021 1,23x
EV / Sales 2022 0,93x
Nbr of Employees 10 781
Free-Float 46,8%
Chart AMERICANAS S.A.
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Americanas S.A. Technical Analysis Chart | AMER3 | BRAMERACNOR6 | MarketScreener
Technical analysis trends AMERICANAS S.A.
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Income Statement Evolution
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Mean consensus BUY
Number of Analysts 11
Last Close Price 34,24 BRL
Average target price 76,12 BRL
Spread / Average Target 122%
EPS Revisions
Managers and Directors
Miguel G. Pereira Sarmiento Gutierrez CEO & Investor Relations Director
JosÚ Timotheo de Barros Chief Financial Officer
Eduardo Saggioro Garcia Chairman
Mauro Muratˇrio Not Independent Director
Vanessa Claro Lopes Independent Director
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