Log in
E-mail
Password
Show password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Settings
Settings
Dynamic quotes 
OFFON

AMERICAN EAGLE OUTFITTERS, INC.

(AEO)
  Report
SummaryQuotesChartsNewsRatingsCalendarCompanyFinancialsConsensusRevisions 
SummaryMost relevantAll NewsAnalyst Reco.Other languagesPress ReleasesOfficial PublicationsSector newsMarketScreener Strategies

WWD: It Gets Better Project and American Eagle Outfitters to Launch Two New Programs

07/12/2021 | 12:45pm EDT
WWD: It Gets Better Project and American Eagle Outfitters to Launch Two New Programs
July 12, 2021
The It Gets Better Project was started in 2010 by syndicated columnist Dan Savage and his partner Terry Miller.
By Rosemary Feitelberg | Link to article

The It Gets Better Project and American Eagle Outfitters Inc. and its American Eagle and Aerie brands have raised $1.18 million for the LGBTQ youth community through this year's Pride partnership.

Syndicated columnist Dan Savage and his partner Terry Miller started the It Gets Better Project in 2010 to offer hope and support to LGBTQ youths. They created an international movement and social media campaign with 70,000-plus people sharing their it-gets-better stories. The nonprofit now reaches millions of young people through media programming, educational resources, affiliates in 20 countries and the U.S. and access to community-based providers.

The goal of the It Gets Better Project is a world where all LGBTQ youth live equally and know their worthiness and power. LGBTQ students are more likely to experience victimization, violence and suicide than their peers, according to the Centers for Disease Control and Prevention's 2019 'Youth Risk Behavior Surveillance' results.

This year, American Eagle Outfitters donated $50,000 and offered additional support through the American Eagle and Aerie Real Rewards loyalty program and an in-store pin pad promotion. Consumers could also purchase exclusive Pride collections at American Eagle and Aerie.

The money that has been raised will be used to roll out two projects this fall. The first will be part of It Gets Better Edu, an education program that was launched by American Eagle as part of the 2019 Pride partnership with It Gets Better. That year more than 3,000 students took part in It Gets Better Edu programming, and 750 educators were trained how to use It Gets Better stories in their classrooms.

The second American Eagle Outfitters-supported initiative will unite the It Gets Better Project with young leaders in dozens of communities across the country to honor the LGBTQ experience. More specifics about both projects will be shared on the organization's site in the coming months.

The It Gets Better Project team worked with the retailer to create a 'Sisterhood of the Traveling Pants'-inspired content-driven series to celebrate diversity and body positivity. (The title refers to the 2001 bestselling series of young adult novels that focus on four girls who acquire a pair of jeans that fit all four of them perfectly even though they are different sizes. It was turned into a film series starring Blake Lively and others.) The video series included styling suggestions for the American Eagle Pride collection beyond gender binary. That was featured across the brand's Instagram and TikTok channels.

American Eagle Outfitters teamed up with the It Gets Better Project in 2017, and the company has subsequently generated more than $3 million for the organization. That tally has made the company the largest donor in the group's history. Given that, a video was developed to document how the two parties have worked together in the past five years. That aired as part of the second annual 'It Gets Better: A Digital Pride Experience.'

American Eagle Outfitters and the two brands' Pride efforts have included limited-edition apparel, participation in Pride marches in the U.S. and Mexico and other opportunities for shoppers and employees. American Eagle Outfitters became the nonprofit's first legacy partner two years ago.

Disclaimer

American Eagle Outfitters Inc. published this content on 12 July 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 12 July 2021 16:44:01 UTC.


© Publicnow 2021
All news about AMERICAN EAGLE OUTFITTERS, INC.
09/10NORTH AMERICAN MORNING BRIEFING : Stock Futures -3-
DJ
09/09AMERICAN EAGLE OUTFITTERS : Keeps Quarterly Cash Dividend at $0.18 a Share, Paya..
MT
09/09AMERICAN EAGLE OUTFITTERS : Declares a Regular Quarterly Dividend of $0.18 Per S..
BU
09/09American Eagle Outfitters, Inc. Announces Quarterly Cash Dividend, Payable on..
CI
09/03AMERICAN EAGLE OUTFITTERS : Telsey Advisory Adjusts American Eagle Outfitters' P..
MT
09/03AMERICAN EAGLE OUTFITTERS : JPMorgan Adjusts Price Target for American Eagle Out..
MT
09/03AMERICAN EAGLE OUTFITTERS : Deutsche Bank Adjusts American Eagle Outfitters PT t..
MT
09/02AMERICAN EAGLE OUTFITTERS : MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CO..
AQ
09/02WWD : Todd Snyder Celebrates 10th Anniversary With More Stores, Collaborations
PU
09/02AMERICAN EAGLE OUTFITTERS : AEO Signs International Accord for Health and Safety..
PU
More news
Analyst Recommendations on AMERICAN EAGLE OUTFITTERS, INC.
More recommendations
Financials (USD)
Sales 2022 4 957 M - -
Net income 2022 450 M - -
Net cash 2022 787 M - -
P/E ratio 2022 11,9x
Yield 2022 2,31%
Capitalization 4 431 M 4 431 M -
EV / Sales 2022 0,74x
EV / Sales 2023 0,72x
Nbr of Employees 21 750
Free-Float 62,9%
Chart AMERICAN EAGLE OUTFITTERS, INC.
Duration : Period :
American Eagle Outfitters, Inc. Technical Analysis Chart | AEO | US02553E1064 | MarketScreener
Technical analysis trends AMERICAN EAGLE OUTFITTERS, INC.
Short TermMid-TermLong Term
TrendsBearishBearishBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 13
Last Close Price 26,28 $
Average target price 39,69 $
Spread / Average Target 51,0%
EPS Revisions
Managers and Directors
Jay L. Schottenstein Executive Chairman & Chief Executive Officer
Michael A. Mathias Chief Financial Officer & Executive Vice President
Michael R. Rempell Chief Operations Officer & Executive VP
Janice E. Page Independent Director
Cary D. McMillan Independent Director
Sector and Competitors
1st jan.Capi. (M$)
AMERICAN EAGLE OUTFITTERS, INC.30.24%4 431
INDITEX13.98%109 254
KERING6.22%93 035
FAST RETAILING CO., LTD.-17.10%70 898
ROSS STORES, INC.-8.46%40 124
HENNES & MAURITZ AB-1.42%32 712