Log in
Show password
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Dynamic quotes 


SummaryMost relevantAll NewsAnalyst Reco.Other languagesPress ReleasesOfficial PublicationsSector newsMarketScreener Strategies

TV aggregator Roku to launch its players in Germany

09/07/2021 | 04:29am EST
FILE PHOTO: A video sign displays the logo for Roku Inc, a Fox-backed video streaming firm, in Times Square after the company's IPO at the Nasdaq Market in New York

(This Sept. 6 story corrects final paragraph on UK pricing of Roku player)

BERLIN (Reuters) - Television aggregator Roku Inc said on Monday it would launch its streaming players in Germany later this year, its second big European rollout, seeking to capitalize on a pandemic-driven shift towards watching more video on demand.

Roku will offer content from local partners Seven.One Entertainment Group, RTL Deutschland and Comcast Corp's Sky Deutschland, as well as big names Netflix Inc, Amazon.com Inc's Amazon Prime and Walt Disney Co's Disney+.

San Jose, California-based Roku started in 2008 by marketing streaming players before developing a proprietary operating system that, it says, offers a smooth and easy interface for choosing what to watch on TV.

In Germany, Roku would compete with rivals including the Amazon Fire TV stick and Google Chromecast.

Building on its core U.S. franchise, Roku entered the UK market https://www.reuters.com/article/tech-ifa-roku-idCNL3N25Y038 two years ago as a software partner for smart TV maker Hisense, but is taking a different approach in Germany by going in first with its plug-in player.

"There is a very big secular shift to streaming - that's a trend that was accelerated last year by the pandemic," Arthur van Rest, the executive leading Roku's international expansion, told Reuters in an interview.

Instead of passively consuming scheduled programming, viewers increasingly watch what they want, when they want to. "TV and the way that it's being consumed are shifting dramatically - and we are right at the heart of that," he added.

Roku's focus on offering the best platform for viewing video on demand means, said van Rest, that it expects to displace existing smart TVs as the software installed by the manufacturer fails to keep pace.

At the same time, offering an attractive interface is interesting both for publishers and advertisers as they seek to tap in to a German market where nearly half of households already have one or more subscription video deals.

Details on pricing of its streaming players and its retail distribution partners will follow, Roku said. It sells its streaming player for 29.99 pounds ($41.48) in Britain, with users paying for subscription channels like Netflix on top.

(Reporting by Douglas Busvine in Berlin; Editing by Matthew Lewis)

ę Reuters 2021
Stocks mentioned in the article
ChangeLast1st jan.
AMAZON.COM, INC. 1.63% 3561.57 Delayed Quote.9.35%
COMCAST CORPORATION 0.84% 51.53 Delayed Quote.-1.66%
NETFLIX, INC. -0.27% 663.84 Delayed Quote.22.77%
PROSIEBENSAT.1 MEDIA SE -0.26% 13.215 Delayed Quote.-3.93%
ROKU, INC. -1.65% 231.28 Delayed Quote.-30.34%
RTL GROUP S.A. 0.57% 45.8 Delayed Quote.15.25%
All news about AMAZON.COM, INC.
12:03aAWS Supports Roche in Harnessing the Power of Health Data at Scale
11/29Wall Street rebounds after virus-related sell-off
11/29Amazon's Internal Team Recommended Buying Rival HubSpot, Report Shows
11/29Amazon On Course to Surpass Rivals FedEx, United Parcel Service by Yearend/Early 2022, ..
11/29Wall Street rebounds after virus-related sell-off
11/29National Labor Relations Board Grants Amazon Employees in Bessemer, Alabama New Unioniz..
11/29McAfee and FireEye Launch Integration with Amazon Inspector and New Cloud Security Solu..
11/29Wall Street regains some ground after virus pullback
11/29WALL STREET STOCK EXCHANGE : Back to the guessing game
11/29Britain open to law to combat rise in online scams - minister
More news
Analyst Recommendations on AMAZON.COM, INC.
More recommendations
Financials (USD)
Sales 2021 470 B - -
Net income 2021 21 832 M - -
Net cash 2021 45 933 M - -
P/E ratio 2021 87,5x
Yield 2021 -
Capitalization 1 806 B 1 806 B -
EV / Sales 2021 3,74x
EV / Sales 2022 3,12x
Nbr of Employees 1 298 000
Free-Float 82,7%
Duration : Period :
Amazon.com, Inc. Technical Analysis Chart | AMZN | US0231351067 | MarketScreener
Technical analysis trends AMAZON.COM, INC.
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus BUY
Number of Analysts 50
Last Close Price 3 561,57 $
Average target price 4 113,26 $
Spread / Average Target 15,5%
EPS Revisions
Managers and Directors
Andrew R. Jassy President, Chief Executive Officer & Director
Brian T. Olsavsky Chief Financial Officer & Senior Vice President
Jeffrey P. Bezos Executive Chairman
Patricia Q. Stonesifer Independent Director
Thomas O. Ryder Independent Director
Sector and Competitors
1st jan.Capi. (M$)
AMAZON.COM, INC.9.35%1 806 242
JD.COM, INC.0.01%137 728
ETSY, INC.58.21%36 941
WAYFAIR INC.18.47%28 898
MOMO.COM INC.243.99%10 640
ALLEGRO.EU SA-51.66%10 316