Log in
Show password
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Dynamic quotes 


SummaryMost relevantAll NewsAnalyst Reco.Other languagesPress ReleasesOfficial PublicationsSector newsMarketScreener Strategies

Amazon com : Two Amazon summer reading programs inspire kids to love books

07/23/2021 | 06:28pm EDT
Amazon is offering two programs this summer to help children and their families discover new and interesting books.

Summer is in full swing in the U.S., and Amazon is here to help families keep reading top of mind.

This summer, Amazon is offering two programs geared toward inspiring a love of reading and encouraging kids to discover new worlds through books. Journey into Readingfeatures a rotating list of topics with age-appropriate reading recommendations, selected by teachers and Amazon Books editors. The second program, the Summer Reading Challenge, runs in Amazon Bookslocations from June 15 through August 23 and is open to children in kindergarten through eighth grade. Children who read at least seven books while participating in the Summer Reading Challenge can turn in a sign-up sheet to receive a personalized certificate and one free book from select National Geographic Kids titles.

Journey into Reading highlights a new topic or genre every week, such as The Great Outdoors or Fantasy. Several curated book selections are chosen for each topic, so parents can use their child's interests to guide book selections.

'If they love sports, try introducing them to stories-novels or nonfiction-about athletes or a particular sport they play. If they're anxious about starting or going back to school, there are excellent books for kids from grades K-12 that tackle the subject beautifully,' said Amazon Books Editor Seira Wilson.

In addition, the Journey into Reading program offers free age-appropriate downloadable activity sheets to use alongside books to help children stay engaged.

Getting the whole family involved

With nice weather, longer days, and no homework, it can be hard to encourage kids to sit down and read. Wilson suggests setting aside time to read as a family, whether that's nightly or weekly. 'Seeing parents and other family members enjoying a book helps kids see reading as an enjoyable activity,' Wilson said.

Irina Bekker, a lead employee at Amazon Books at Waterside Marina del Rey in Los Angeles, said children can rally their entire family to get involved. 'Have your parents or siblings act out the characters as you go through the story!'

Irina Bekker, a lead employee at Amazon Books at Waterside Marina del Rey in Los Angeles.
Photo by Claudia Hoag

For beginning readers, these professionals suggest trying books that contain minimal and simple words. They also suggest supporting emerging readers by reading with them or taking turns reading alternating pages.

'For younger kids, I recommend 'ACTive' reading. Have a child act out the voices or actions of book characters while the parent narrates. They are able to engage with the story while having fun,' said D'Ann Record, a lead employee at Amazon 4-star Minneapolis in Minnesota.

D'Ann Record, a lead employee at Amazon 4-star Minneapolis in Minnesota.

If traveling is on the agenda, take reading on the road. 'Airplanes, camping, if there is going to be some down time, pack a book or three for your child,' said Wilson, the Amazon Books editor. 'If you're taking a driving trip, audiobooks are a personal favorite, and if you let the child or children choose the story you will all listen to, that gives them some ownership over the experience.'

But what about kids who just don't enjoy reading or who have trouble engaging in a story? Graphic novels can be a good choice because the pictures help readers visualize characters, scenery, and actions.

'If your child is a hesitant reader, show them books that are on the shorter side or illustrated diary-style titles such as Diary of a Wimpy Kid,' said Wilson. She noted that if a child isn't into the book they're reading, it's OK to set it aside and try something new. She said ask the child what they didn't like about the book and then go from there to look for an alternative book they will enjoy.

Pets can get involved, too. James Babbin, an employee at the Amazon 4-star store in Glendale, California, said, 'My dog Fletcher and I have been able to take part in a program, Reading Isn't Ruff. It's a partnership with the LA Public Library and an animal rescue group. The kids literally read to the dogs, who simply enjoy the sounds-and the attention).'

James Babbin, an employee at the Amazon 4-star store in Glendale, California.

To find a local Amazon Books store, visit this site. Journey into Readingis an online program and runs through August.

Related Tags
About the Author
Amanda Johnson
Amanda is a writer and a mom. She loves storytelling, dark chocolate, and the color lime green.


Amazon.com Inc. published this content on 23 July 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 23 July 2021 22:27:03 UTC.

ę Publicnow 2021
All news about AMAZON.COM, INC.
12:39aAMAZON COM : Set To Offer Insurance To UK Business Prime Customers
09/27AMAZON COM : Welcomes Missouri Gov. Mike Parson to Republic, Mo. Fulfillment Center
09/27AMAZON COM : CareBand and Life360 tap Amazon technology to help people stay connected
09/27WARNER MUSIC : Twitch Collaborate Over Rollout of Recording Artist Channels, Standalone Mu..
09/27Wall Street pivots to value as Treasury yields rise
09/27MIDDAY REPORT : US Stocks Mixed as Rising Bond Yields Pressure Technology; Oil Jumps
09/27US Stocks Mixed Amid Rising Bond Yields; Oil Jumps
09/27Telefonica to migrate systems onto cloud in deal with Oracle
09/27Tech mega-caps knock 1% off Nasdaq; banks lift Dow
09/27AMAZON COM : Morgan Stanley Cuts Price Target for Amazon.com to $4,100 from $4,300 Due To ..
More news
Analyst Recommendations on AMAZON.COM, INC.
More recommendations
Financials (USD)
Sales 2021 478 B - -
Net income 2021 27 015 M - -
Net cash 2021 57 270 M - -
P/E ratio 2021 65,0x
Yield 2021 -
Capitalization 1 725 B 1 725 B -
EV / Sales 2021 3,49x
EV / Sales 2022 2,89x
Nbr of Employees 1 298 000
Free-Float 82,5%
Duration : Period :
Amazon.com, Inc. Technical Analysis Chart | AMZN | US0231351067 | MarketScreener
Technical analysis trends AMAZON.COM, INC.
Short TermMid-TermLong Term
Income Statement Evolution
Mean consensus BUY
Number of Analysts 47
Last Close Price 3 405,80 $
Average target price 4 179,55 $
Spread / Average Target 22,7%
EPS Revisions
Managers and Directors
Andrew R. Jassy President, Chief Executive Officer & Director
Brian T. Olsavsky Chief Financial Officer & Senior Vice President
Jeffrey P. Bezos Executive Chairman
Patricia Q. Stonesifer Independent Director
Thomas O. Ryder Independent Director
Sector and Competitors
1st jan.Capi. (M$)
AMAZON.COM, INC.5.18%1 724 835
JD.COM, INC.-13.05%114 829
WAYFAIR INC.21.60%28 530
ETSY, INC.25.26%28 208
ALLEGRO.EU SA-29.36%15 534
MOMO.COM INC.265.75%12 843