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    GOOGL   US02079K3059

ALPHABET INC.

(GOOGL)
  Report
Real-time Estimate Quote. Real-time Estimate Cboe BZX - 06/24 05:00:02 pm
2476.27 USD   +1.38%
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SummaryMost relevantAll NewsAnalyst Reco.Other languagesPress ReleasesOfficial PublicationsSector newsMarketScreener Strategies

YouTube to launch $100 million creator fund for Shorts video feature

05/11/2021 | 12:04pm EDT
FILE PHOTO: YouTube logo at the YouTube Space LA in Playa Del Rey

(Reuters) - Alphabet Inc's YouTube on Tuesday announced a $100 million fund to pay content creators who make hit videos on its new short-form video feature Shorts, as YouTube aims to court more influencers.

The fund will launch in the coming months and pay creators this year and 2022, YouTube said.

The investment comes as platforms are racing to attract young creators who are building huge fan followings -- and big earning potential -- by filming short comedy skits and dance routines. Viral app TikTok jump-started the trend of short-form video clips and was quickly copied by other apps such as Facebook-owned Instagram's Reels, Snapchat Spotlight and YouTube Shorts.

YouTube said the new fund will pay thousands of creators each month whose videos on Shorts receive the most engagement from viewers.

The streaming video site added it will begin to test ads on Shorts.

As the market for short video features becomes more crowded, platforms have used creator funds as a way to court more users.

TikTok launched a creator fund in July and later increased its funding to $1 billion in the United States over three years.

Snap awards $1 million per day to users who post top content on Spotlight.

(Reporting by Sheila Dang; Editing by Lisa Shumaker)

By Sheila Dang


© Reuters 2021
Stocks mentioned in the article
ChangeLast1st jan.
ALPHABET INC. 0.31% 2450 Delayed Quote.39.79%
FACEBOOK INC 0.76% 343.18 Delayed Quote.25.63%
SNAP INC. 1.96% 67.65 Delayed Quote.32.51%
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Financials (USD)
Sales 2021 236 B - -
Net income 2021 58 816 M - -
Net cash 2021 141 B - -
P/E ratio 2021 27,9x
Yield 2021 -
Capitalization 1 673 B 1 673 B -
EV / Sales 2021 6,49x
EV / Sales 2022 5,49x
Nbr of Employees 139 995
Free-Float 90,2%
Chart ALPHABET INC.
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Alphabet Inc. Technical Analysis Chart | GOOGL | US02079K3059 | MarketScreener
Technical analysis trends ALPHABET INC.
Short TermMid-TermLong Term
TrendsBullishBullishBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus BUY
Number of Analysts 48
Last Close Price 2 442,54 $
Average target price 2 797,91 $
Spread / Average Target 14,5%
EPS Revisions
Managers and Directors
NameTitle
Sundar Pichai Chief Executive Officer & Director
Ruth M. Porat Chief Financial Officer & Senior Vice President
John LeRoy Hennessy Chairman
Louis John Doerr Independent Director
Ann Mather Independent Director
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