Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Settings
Settings
Dynamic quotes 
OFFON
  1. Homepage
  2. Equities
  3. United States
  4. Nasdaq
  5. Alphabet Inc.
  6. News
  7. Summary
    GOOG.L   US02079K3059

ALPHABET INC.

(GOOG.L)
  Report
SummaryQuotesChartsNewsRatingsCalendarCompanyFinancialsConsensusRevisions 
SummaryMost relevantAll NewsAnalyst Reco.Other languagesPress ReleasesOfficial PublicationsSector newsMarketScreener Strategies

Tech Companies Want to Make Holograms Part of Routine Office Life

06/09/2021 | 04:14am EDT

By Ann-Marie Alcántara

Companies from Google to WeWork want to help employers cut down on Zoom fatigue with a new approach to communications: holograms for the workplace.

Alphabet Inc.'s Google in May revealed Project Starline, an effort to create a video-chat system with screens that give participants three-dimensional depth.

WeWork last month announced a partnership with ARHT Media Inc., a hologram technology company, to bring holograms to 100 WeWork buildings in 16 locations around the world. The effort begins this month with New York, Los Angeles and Miami.

And Microsoft Corp. in March introduced what it calls a mixed-reality service, Microsoft Mesh, which integrates three-dimensional images of people and content into the compatible displays of smart glasses or other devices.

The companies say holograms and related technology will soon become common in conference rooms all over the world. Still, the costs involved mean holograms have yet to prove useful for everyday interactions.

Three-dimensional representations improve on traditional phone and video calls because they make it easier to read body language and feel more personal, backers say.

"There's Zoom fatigue, there's a lot of friction to being on video all day -- it is exhausting," said Brianne Kimmel, founder and managing partner of WorkLife Ventures, a venture-capital firm that specializes in the future of work technologies. Holograms and avatars enable "a new style of communication, where you'll have better, more frequent interactions," Ms. Kimmel said.

Although the companies were experimenting with holograms before the pandemic, they say the past year created a more urgent need for them. The technology could aid employers' visions for hybrid offices where some workers are present on a given day while others report in from home.

But holograms and similar technologies are likely to have limits in the workplace, analysts said.

Workplace holograms might be best suited for situations such as recorded events, trainings or seminars, said Kanishka Chauhan, principal research analyst at Gartner Inc., a research firm. Live hologram meetings are likely to be bogged down by complex and time-consuming logistics, he said.

WeWork, however, envisions holograms for a variety of uses. Customers will be able to record or live stream three-dimensional videos for a virtual audience via videoconferencing, a physical audience at a WeWork, or a combination of both. The holograms are viewable on a ARHT Media "HoloPod," an 8-foot-tall screen structure with a camera, microphone and projector, a a "HoloPresence," a screen meant to be used on a stage or a computer or tablet.

Pricing will vary. WeWork will charge $2,500 for holograms to be displayed on a standard HoloPod at a single location, for example, and $25,000 for multiple holograms that appear simultaneously on a shared virtual stage.

Holograms give remote interaction a more natural feel than standard team video calls, where people talk at the same time by accident and participants can't see body language cues, according to Hamid Hashemi, chief product and experience officer at WeWork.

"This is something that technically you can do with Zoom, but it is not as effective," Mr. Hashemi said.

Project Starline so far exists only in Google's offices, where it remains under development, but the company plans on testing the technology this year with "select enterprise partners," it said in a blog post.

The newer players join companies that have been experimenting with holographic technology for a number of years. Portl Inc. expanded the chief application of its system from trade show displays to include helping celebrities make holographic appearances at events such as the iHeartRadio Music Festival last year as well as bringing executives "onstage" at conferences around the world.

The Portl holograms appear on a 7-foot tall booth called the Epic or a 24-inch box called the Mini. The company has raised $3 million in funding from investors including venture capitalist Tim Draper.

"I really do believe this is a communication and broadcast tool and that these will be used in conference rooms all over the world," said David Nussbaum, chief executive of Portl.

Write to Ann-Marie Alcántara at ann-marie.alcantara@wsj.com

(END) Dow Jones Newswires

06-09-21 0614ET

Stocks mentioned in the article
ChangeLast1st jan.
ALPHABET INC. -0.77% 2694.53 Delayed Quote.55.30%
ARHT MEDIA INC. -4.35% 0.22 Delayed Quote.-23.33%
DJ INDUSTRIAL -0.42% 34935.47 Delayed Quote.14.13%
GARTNER, INC. 0.57% 264.73 Delayed Quote.64.32%
MICROSOFT CORPORATION -0.56% 284.91 Delayed Quote.28.81%
All news about ALPHABET INC.
03:14pWall Street declines with Amazon; S&P 500 on track for monthly gain
RE
01:19pU.S. judge says Google request for Microsoft documents is relevant
RE
12:36pAMAZON COM : Earnings bounce, bond-yield drop help keep party going for U.S. sto..
RE
10:40aFACEBOOK : Russia opens case against WhatsApp for violating personal data law
RE
10:15aCE BRANDS : Raises US$8 Million From Choco Up to Drive Expansion
MT
07:46aALPHABET : Global equity funds post biggest inflow in five weeks- Lipper
RE
01:01aEQS-ADHOC : Mobimo Holding AG: Mobimo enregistre -2-
DJ
01:01aEQS-ADHOC : Mobimo Holding AG: Pleasing half-year result for Mobimo
DJ
12:02aSAP : Secures Google Cloud as Partner for RISE with SAP
MT
07/29TESLA : Elon Musk's Neuralink raises over $200 mln from Google Ventures, others
RE
More news
Financials (USD)
Sales 2021 250 B - -
Net income 2021 68 760 M - -
Net cash 2021 143 B - -
P/E ratio 2021 27,0x
Yield 2021 -
Capitalization 1 808 B 1 808 B -
EV / Sales 2021 6,65x
EV / Sales 2022 5,70x
Nbr of Employees 144 056
Free-Float 92,7%
Chart ALPHABET INC.
Duration : Period :
Alphabet Inc. Technical Analysis Chart | GOOG.L | US02079K3059 | MarketScreener
Technical analysis trends ALPHABET INC.
Short TermMid-TermLong Term
TrendsBullishBullishBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus BUY
Number of Analysts 48
Last Close Price 2 715,55 $
Average target price 3 127,27 $
Spread / Average Target 15,2%
EPS Revisions
Managers and Directors
Sundar Pichai Chief Executive Officer & Director
Ruth M. Porat Chief Financial Officer & Senior Vice President
John LeRoy Hennessy Chairman
Louis John Doerr Independent Director
Ann Mather Independent Director
Sector and Competitors
1st jan.Capi. (M$)
ALPHABET INC.55.30%1 815 492
BAIDU, INC.-22.74%59 073
NAVER CORPORATION48.21%57 089
Z HOLDINGS CORPORATION-12.48%38 778
YANDEX N.V.-0.92%24 633
SOGOU INC.8.22%3 421