Fire & Flower Holdings Corp. announced that it has advanced its strategic initiative with its operational partner, Alimentation Couche-Tard ("ACT"), the parent company of Circle K stores, to open new Fire & Flower cannabis retail stores adjacent to existing Circle K stores located in new markets across Canada. The expansion of the pilot program between the strategic partners will see new co-located retail stores open over the next several months in the Canadian provinces of Alberta, Saskatchewan and Manitoba. The enhanced agreement also allows for the opportunity to further expand the program into additional high-value markets including Ontario and the United States. The initial Circle K co-located store pilot program was launched in July 2020 with Alimentation Couche-Tard, which operates stores across North America and has remained a key investment partner of Fire & Flower since 2019. The first two stores, located in Calgary and Grand Prairie, Alberta utilized ACT's existing lease footprint to build a co-located, small-scale Fire & Flower retail operation that delivers strong economies of scale for both companies due to the opportunity to incorporate Fire & Flower's Hifyre technology and analytics platform.