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MarketScreener Homepage  >  Equities  >  Nasdaq  >  Adobe Inc.    ADBE

ADOBE INC.

(ADBE)
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Adobe : puts artificial intelligence tools into its marketing software

10/12/2020 | 12:03pm EST
An Adobe Systems Inc software box is seen in Los Angeles

(Reuters) - Adobe Inc said on Monday that it has put a new set of artificial intelligence tools into its digital marketing software with the aim of helping companies sharpen their marketing campaigns.

Once known for applications like Photoshop, Adobe has become one of the biggest providers of software for running such campaigns, which businesses use to decide which of thousands of images and pieces of written to content to show to potential customers. Growth in its marketing software division has helped send shares up nearly 50% this year.

The artificial intelligence features released on Monday aid that effort by, for example, scanning and labeling thousand of product images by color and shape, or using natural-language processing technology to read an article to determine its subject.

That makes it easier for marketing campaigns to make a recommendation, whether that means showing a person browsing an e-commerce site a pair of shoes similar to ones they have previously viewed or a news website suggesting a story on a similar subject to the one just read.

Such artificial intelligence technology has existed for several years, but using it generally required corporate marketing departments to export data from their systems and work with another division of the business to use, slowing the work down, Ali Bohra, director of strategy and product marketing for intelligence services at Adobe, said in an interview. Adobe has placed the technologies directly inside the marketing systems, reducing the need to export data.

"When you're thinking about the need to be agile and work in real time, this is not a process that works very well," Bohra said.

(Reporting by Stephen Nellis in San Francisco; Editing by Marguerita Choy)


© Reuters 2020
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Financials (USD)
Sales 2020 12 808 M - -
Net income 2020 4 891 M - -
Net cash 2020 2 917 M - -
P/E ratio 2020 46,4x
Yield 2020 -
Capitalization 230 B 230 B -
EV / Sales 2020 17,7x
EV / Sales 2021 15,1x
Nbr of Employees 22 634
Free-Float 79,5%
Chart ADOBE INC.
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Adobe Inc. Technical Analysis Chart | ADBE | US00724F1012 | MarketScreener
Technical analysis trends ADOBE INC.
Short TermMid-TermLong Term
TrendsNeutralNeutralBullish
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus OUTPERFORM
Number of Analysts 27
Average target price 543,61 $
Last Close Price 479,15 $
Spread / Highest target 25,2%
Spread / Average Target 13,5%
Spread / Lowest Target -16,5%
EPS Revisions
Managers
NameTitle
Shantanu Narayen Chairman, President & Chief Executive Officer
Matthew Thompson Executive VP-Worldwide Field Operations
John Francis Murphy Chief Financial Officer & Executive Vice President
Abhay Parasnis Chief Technology Officer & Executive VP
Cynthia A. Stoddard Chief Information Officer & Senior Vice President
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