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Total Online Spending In U.S. On Black Friday Was $8.9 Bln, Which Is At Low End Of Predicted Range - Adobe Digital Economy Index

11/27/2021 | 10:51am EST

Nov 27 (Reuters) -

* TOTAL ONLINE SPENDING IN U.S. E-COMMERCE ON BLACK FRIDAY WAS $8.9B, WHICH IS AT LOW END OF ADOBE’S PREDICTED RANGE - ADOBE DIGITAL ECONOMY INDEX

* TOTAL ONLINE SPENDING IN U.S. E-COMMERCE ON BLACK FRIDAY 2021 OF $8.9B SLIGHTLY LOWER THAN 2020 ($9B) - ADOBE DIGITAL ECONOMY INDEX

* IN U.S. CYBER MONDAY EXPECTED TO BE BIGGEST ONLINE SHOPPING DAY OF 2021, WITH BETWEEN $10.2B AND $11.3B IN ONLINE SPEND- ADOBE DIGITAL ECONOMY INDEX

* ON SMALL BUSINESS SATURDAY, U.S. CONSUMERS ARE EXPECTED TO SPEND BETWEEN $4.5B AND $5.1B - ADOBE DIGITAL ECONOMY INDEX

* SO FAR THIS HOLIDAY SEASON (NOV. 1 – DEC. 26), CONSUMERS HAVE SPENT $89.9B AND ARE ON TRACK TO HIT $207B- ADOBE DIGITAL ECONOMY INDEX

* SMARTPHONES ACCOUNTED FOR 44.4% OF ALL ONLINE SALES ON BLACK FRIDAY, WHICH IS UP 10.6% - ADOBE DIGITAL ECONOMY INDEX

* USAGE OF BNPL SO FAR IN NOVEMBER HAS GROWN WITH TOTAL SPENDING VIA BNPL UP 422% AND VOLUME OF ORDERS UP 438%. - ADOBE DIGITAL ECONOMY INDEX Source text for Eikon: Further company coverage: [ ]


© Reuters 2021
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