Log in
E-mail
Password
Remember
Forgot password ?
Become a member for free
Sign up
Sign up
New member
Sign up for FREE
New customer
Discover our services
Settings
Settings
Dynamic quotes 
OFFON

MarketScreener Homepage  >  News  >  Economy & Forex

News : Latest News
Latest NewsCompaniesMarketsEconomy & ForexCommoditiesInterest RatesBusiness LeadersFinance Pro.CalendarSectors 
All NewsEconomyCurrencies & ForexEconomic EventsCryptocurrenciesCybersecurityPress Releases

Nike sneakers, Lululemon: America's new economy

09/01/2020 | 01:33pm EST

In America's new stay-at-home economy, Lululemon yoga pants and Nike Air Max sneakers are in.

Burberry trench coats are out.

A Reuters analysis of a number of goods shows just how the COVID-19 crisis has given rise to a new consumer, one whose mindset around everything from clothing to food has shifted after months of working from home.

And rising demand for certain items needed while staying home has driven up prices.

Americans are shelling out significantly more money on coffee, eggs, sliced ham and cheese, which have become more expensive, according to a Reuters analysis of the latest pricing.

And while some consumer experts complain that the rising prices are because retailers and big brands are cutting back on promotions, others point out that companies have had to grapple with costly production shifts.

And when it comes to "splurge" items... demand - and prices- have also increased for items like men's Nike Air Max sneakers and Lululemon yoga pants.

Both will cost you more than $100.

But at a time with no commute and few social gatherings, demand for a more than $2000 Burberry woman's trench coat has declined.

As for how long it will last? Much remains uncertain.

Experts say the pandemic and its economic consequences are moving targets, and it is unclear when - or even if - American life and consumer behavior will revert to "normal".


© Reuters 2020
Stocks mentioned in the article
ChangeLast1st jan.
BURBERRY GROUP PLC 0.42% 1808.5 Delayed Quote.-18.32%
LULULEMON ATHLETICA INC. 0.76% 375.42 Delayed Quote.60.83%
NIKE, INC. 1.02% 136.96 Delayed Quote.33.83%
Latest news "Economy & Forex"
05:39pWORLD BANK : Announces $14 Million Bond Payment for Methane and Nitrous Oxide Reduction
PU
05:34pTrump administration adds China's SMIC and CNOOC to Defense blacklist
RE
05:30pBritain to target at least 68% cut in emissions by 2030 from 1990 levels - government
RE
05:27pSuarez set for Atletico return after negative COVID-19 test
RE
05:23pUtilities Down As Investors Rotate Into Other Sectors -- Utilities Roundup
DJ
05:23pS&C ELECTRIC : Decarbonization Grows as a Goal, But Can Our Grid Infrastructure Support It?
PU
05:22pCommunications Services Down Amid HBO Max Distribution Plan - Communications Services Roundup
DJ
05:20pTech Slips As Investors Rotate Into Other Sectors -- Tech Roundup
DJ
05:18pFinancials Up, But Gains Moderate After Pfizer Warning -- Financials Roundup
DJ
05:17pConsumer Cos Tick Higher On Vaccine Optimism -- Consumer Roundup
DJ
Latest news "Economy & Forex"