The company opened its first store in Glasgow in 1988 with quirky details on suits, shirts and dresses helping it to stand out from retail rivals and grow to its 560 stores and concessions globally.
Ted Baker has, however, seen its fortunes turn for the worse after allegations against former chief executive and founder Ray Kelvin relating to his habit of hugging business colleagues surfaced in 2018. Kelvin denies any improper conduct.
Following is a timeline of challenges the retailer has faced since then:
Ted Baker says it will investigate claims against Kelvin relating to his habit of hugging business colleagues.
Kelvin takes a voluntary leave of absence while allegations about his conduct were being investigated.
Kelvin resigns as chief executive, seeking to allow the fashion brand he founded to move on from misconduct allegations.
Ted Baker reports its first drop in annual profit since the 2008 financial crisis, highlighting tough conditions on Britain's high streets.
Ted Baker names company veteran Lindsay Page as its boss, also introducing changes to workplace standards.
The company warns that underlying profit for the year will fall short of analysts' estimates after an "extremely difficult" start to 2019.
Media reports say Kelvin would support a private equity buyout months after he quit over allegations of misconduct.
Ted Baker appoints Debenhams veteran Rachel Osborne as its new finance chief.
Ted Baker issues its second profit warning in four months on the back of what it calls the worst business conditions in decades.
Ted Baker says it may have overstated inventory by as much as 25 million pounds.
Ted Baker's CEO Lindsay Page and Chairman David Bernstein, make a sudden exit as it issues another profit warning and suspends its dividend.
Source: Company statements
(Reporting by Noor Zainab Hussain and Aniruddha Ghosh in Bengaluru; Editing by Mark Potter)