Peter Blackshaw is an entrepreneur who founded Nielsen BuzzMetrics, Inc., Word of Mouth Marketing Association and Planetfeedback.com, Inc. Currently, he occupies the position of Global Head-Digital Marketing & Social Media at Nestlé SA.
He is also on the board of Expo Communications, Inc. and Mobile Marketing Association, Inc.
In the past Peter Blackshaw occupied the position of Chairman for Better Business Bureau, Interactive Marketing Leader at Procter & Gamble Co., Chief Executive Officer at Planetfeedback.com, Inc., Executive VP-Digital Strategic Services at NetRatings LLC, Chief Marketing Officer of Nielsen BuzzMetrics, Inc. and Chief Marketing Officer at IntelliSeek, Inc.
Peter Blackshaw received an undergraduate degree from the University of California, Santa Cruz and an undergraduate degree from Harvard Business School.