The Swatch Group is the world's leading Swiss watches maker. Net sales break down by family of products as follows:
- watches and jewelry (96.9%): high-end watches (Breguet, Omega, Longines, Jaquet Droz, etc.), medium range watches (Hamilton, Certina, Mido, Tissot, etc.), and watch brands for the general public (Swatch, Flik Flak and Endura);
- electronic systems (3%): primarily oscillators, microelectronic components, sign boards for the textile and industrial sectors, timepiece products (watch mechanisms, cases, hands, etc.);
- other (0.1%).
Net sales break down geographically as follows: Switzerland (8.8%), Europe (19.2%), Asia (61.6%), Americas (8.6%), Oceania (1%) and Africa (0.8%).