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    1810   KYG9830T1067

XIAOMI CORPORATION

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Celebrate with Xiaomi on 11.11 Mega Sale and Xiaomi Friday this November

11/10/2021 | 03:45am EST
11.11 Mega Sale and Xiaomi Friday Campaign Kick Off Xiaomi celebrates sales season with a total value of USD 639 million* in promotional offers

Beijing, CHINA, November 10th, 2021 - Xiaomi today announced two sales campaign for overseas markets, 11.11 Mega Sale and Xiaomi Friday, as well as a series of exciting Xiaomi Fans activities in celebration of the global shopping events, offering product discounts and vouchers with a total value of over USD 639 million* for customers worldwide.

Ready, Set, Shop! - 11.11 Mega Sale and Xiaomi Black Friday Goes Live

Xiaomi's Mega Sale campaign will kick off on November 11, known as 11.11 or Double Eleven, and will continue through Xiaomi Friday to provide incredible deals for Xiaomi Fans this festive season.

Centered on the theme "Ready, Set, Shop!", the 11.11 Mega Sale and Xiaomi Black Friday will bring discounts of up to 40% on major platforms such as Amazon, Tmall, Lazada, Shopee, Citilink, Jumia, Allegro, and more. These offers include Xiaomi's best-selling smartphone models, such as Xiaomi 11T Series, Xiaomi 11 lite 5G NE, Redmi Note 10 Series, and Redmi 10. For 11.11 Mega Sales, in addition to the event on our official mi.com, Xiaomi is also collaborating with 39 online platforms across 13 markets** to offer the most innovative products at incredible prices to global customers. On Xiaomi Friday, the amazing offers will go live via 49 online retailers, covering 25 markets** around the world.

Special offers on Xiaomi's own official channels, mi.com and Mi Store app, have also been prepared for Xiaomi Fans in Russia, Indonesia, Spain, and the UK. Fans can simply enter the "Better Together" discount code on their respective mi.com sites in the coupon section when checking out to enjoy the special offers.

"Friday It Up" with Xiaomi Mi-Stery BOX Black Friday Edition

Created back in 2019, the highly anticipated Xiaomi Mi-Stery BOX initiative will continue this year with the Xiaomi Black Friday Special Edition, to celebrate with Xiaomi Fans.

The Black Friday Special Edition of Mi-Stery BOX will feature "Friday It Up" special design elements, and Xiaomi Fans will have the chance to win via the @XiaomiGlobal Facebook page and @Xiaomi Twitter page from November 25th to 27th. Follow our global page for more information.

Win "My Top Picks" Xiaomi Products for Free

As a token of appreciation to the Xiaomi community, Xiaomi will also kick off the festive season with a special giveaway themed "My Top Picks" from November 5th to 11th. By posting screenshots of their three most-desired Xiaomi products, participants can enter the event in which the Xiaomi Community team will select the winner and gift them their desired products for free. Follow our Xiaomi Community Global Site for more information.

*The amount is calculated based on the total available promotions, product discounts and discount vouchers during 11.11 Mega Sale & Xiaomi Friday 2021 on all official authorized channels worldwide, and is subject to the availability and activity time of different markets.

**The sales partners vary between different markets. Please refer to local information for sales availability.

Disclaimer

Xiaomi Corporation published this content on 10 November 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 10 November 2021 08:44:02 UTC.


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Net income 2021 21 634 M 3 408 M 3 408 M
Net cash 2021 66 667 M 10 502 M 10 502 M
P/E ratio 2021 17,1x
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Number of Analysts 34
Last Close Price 15,08 CNY
Average target price 22,43 CNY
Spread / Average Target 48,8%
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Jun Lei Chairman & Chief Executive Officer
Xiang Wang President
Alain Lam Chief Financial Officer
Yan Qi SVP-Internal Operations & Public Affairs
Dong Sheng Chen Independent Non-Executive Director
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