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Vale S A : takes an immersive experience in Brazil's culture and nature to Expo Dubai

01/17/2022 | 01:25pm EDT


Vale takes an immersive experience in Brazil's culture and nature to Expo Dubai
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Vale invites visitors to the Brazil Pavilion at Expo Dubai for an immersive experience in the Amazon Rainforest, the relationship between Brazilian communities and nature and the diversity of the country's musical culture. The exhibition and its programming show the human relationship with nature, and reinforce the urgency of attitudes towards the preservation of the environment and the future of life on the planet.

The route starts in the Amazon Forest, with an experience in augmented reality. Present in eight countries and a territory equivalent to almost half of Brazil, the Amazon is currently home to more than 30 million people, thousands of plant species and is one of the most biodiverse regions in the world. Animals such as the jaguar and the hyacinth macaw, part of the fauna of the largest biome on the planet, interact virtually with the public. In the space, it is possible to learn more about the socio-environmental initiatives of Vale, which has been present for over three decades in the region, operating and helping to protect an area of ​​800,000 hectares of forest, the Carajás Mosaic, equivalent to five times the cities of São Paulo or London. Along the way, audiences are invited to reflect on the preservation of the Amazon forest and learn more about sustainable development models that consider science and the traditional knowledge of their peoples in the commitment to the standing forest.

The next stop is the exhibition "Beyond the riverbanks", presented by Instituto Cultural Vale, curated by Gabriel Gutierrez, director and coordinator of Centro Cultural Vale Maranhão, on display from January 19th to 25th. In it, the relationships between the daily life of Brazilian communities and the landscapes where they live are revealed. The space was inspired by the traditional constructions of stilts and the visitor can enjoy an immersive experience when faced with the importance of water for people, in their daily lives, education and culture in each chosen portrait. The work of great photographers Pierre Verger, Walter Firmo, Marcel Gautherot, Elza Lima, Maureen Bisilliat, Ronney Alano and Christian Knepper are displayed. The exhibition also has 3 videos by Minas Gerais artist Cao Guimarães.

Check some photographs of the exhibition:

Photo by: Elza Lima
Photo by: Ronney Alano
Photo by: Walter Firmo
Photo by: Pierre Verger
Photo by: Christian Knepper

The experience comes to an end with two presentations of the Vale Música Program on February 19th and 20th. The presentations mark the 200 days for the bicentennial of Brazil's independence. Students introduce the regions of Brazil and their characteristics through a musical tour that begins in O Trenzinho do Caipira (Bachianas Brasileiras nº 2), by Heitor Villa-Lobos, one of the best known South American composer of all times, and goes on a journey that passes through the sounds of the Caatinga, the Pantanal, the Amazon and the Atlantic Forest.



Vale SA published this content on 17 January 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 17 January 2022 18:24:05 UTC.

© Publicnow 2022
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Eduardo De Salles Bartolomeo Chief Executive Officer
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