TomTom (TOM2) announced a new multiyear agreement. TomTom will provide Loop with its speed profiles, traffic stats and maps to help Loop customers make safer driving choices and receive insurance rates that are based on fair, bias-free criteria. Loop will use TomToms maps and traffic data to better understand driver behavior and road risk, which is the foundation of the companys pricing model. Rather than rely on a drivers credit and other financial proxies such as homeownership and educational attainment, this AI-driven approach will enable Loop to establish fairer and more transparent auto insurance prices. TomToms maps and traffic data will also enable Loops artificial intelligence product to monitor driving behavior in real time and provide suggestions for safer driving, even rerouting drivers away from roads that are high-risk for car accidents.