Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, has extended its water portfolio to the UK with the launch of Himalayan Water, a premium natural mineral water. Himalayan is a well-known premium water brand in the Indian market, with strong quality and sustainability credentials. The UK launch is in line with the Company's strategy to cross leverage its brands across markets and maximize brand potential. This is the first water brand to be launched by Tata Consumer Products in the UK. The brand will initially be available online only and distribution will be expanded gradually. Himalayan Water in the UK is carbon negative and water positive and uses fully recyclable packaging. Its bottling facility in the Shivalik Range in the Himalayan mountains uses 100% renewable energy.
Sunil D'Souza, Managing Director & CEO of Tata Consumer Products speaking on the launch said, 'We believe Himalayan mineral water is a brand with significant potential. There is an accelerating health and wellness trend coupled with growing consumer consciousness about how products are sourced and packaged. Himalayan has superior quality and sustainability credentials and is positioned well to cater to consumers seeking a premium offering. The brand is well known in India and launching it in the UK will help us cross-leverage and augment our beverage portfolio in one of our key international markets.'
Himalayan Water is sourced directly from a pristine aquifer in the Himalayas. It travels on a 20-year journey of natural filtration through the mountain which protects its quality. The water is drawn from an aquifer 400 feet below the company's bottling facility and bottled directly. It contains naturally occurring mineral salts and electrolytes. The water has a fresh, clean taste which is smooth on the palette and free from any aftertaste. For more information, please visit www.himalayan.co.uk
About Tata Consumer Products Limited
Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company's portfolio of products includes tea, coffee, water, salt, pulses, spices, ready-to-cook offerings, breakfast cereals, snacks and mini meals. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Eight O'Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Water Plus and Tata Gluco Plus. Its foods portfolio includes brands such as Tata Salt, Tata Sampann and Tata Soulfull. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has an annual turnover of ~Rs. 11,600 cr with operations in India and International markets. For more information, please visit www.tataconsumer.com
Tata Consumer Products Ltd. published this content on 24 August 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 26 August 2021 15:30:08 UTC.