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    6758   JP3435000009

SONY GROUP CORPORATION

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India merger of Sony, Zee to create TV powerhouse challenging Disney

09/25/2021 | 10:29am EDT
FILE PHOTO: Goenka, CEO and MD of Zee Entertainment Enterprises, attends news conference before Zee Cine Awards in Macau

MUMBAI (Reuters) - A merger of India's Zee and a domestic unit of Japan's Sony Group Corp will create a television powerhouse to grab more advertising revenue, challenging top rival Walt Disney Co in a key growth market, industry officials said.

The Sony-Zee alliance, with about 75 news, entertainment, sports and movie channels in more than 10 languages, stands to become India's biggest player, with a market share of 27% outstripping that of Disney's Star India, at 24%.

"This will give them significant distribution muscle and an ad wallet," Uday Sodhi, a former Sony Digital head in India, told Reuters. "They will become a formidable force."

Wednesday's plan, to be finalised over 90 days of exclusive talks, will see Sony pump growth capital to the tune of $1.6 billion into its domestic unit to boost the prospects of the combined firm, while taking a majority stake in Zee.

The Sony funds will enhance the combined company's digital platforms and its ability to bid for broadcasting rights in the fast-growing sports landscape, the two firms have said.

"For the first time there's a viable challenge to Disney (in India)," said one former Disney executive, who sought anonymity because he was not authorised to speak to media about the company.

Disney, whose Star India network has dozens of popular entertainment and sports channels, did not respond to a request for comment from Reuters.

Both firms have operated for years in India, where accountants KPMG estimated the television entertainment industry to be worth $10.5 billion in 2020.

The proposed deal aims to unite their networks, digital assets, production operations and program libraries, the firms have said.

India, with a population of 1.4 billion, promises eyeballs on a scale few nations can offer: 900 million television viewers, most of whom are crazy about cricket and sport, as well as melodramatic romance dramas.

Sport is a critical battleground, the executives said.

The merged combination will have better prospects to lure strategic investors or raise funds to bid for the rights to major events, such as the Indian Premier League (IPL) cricket tournament, said the former Disney executive and three others.

Disney's Star won the rights for India's international and domestic cricket matches for 2018 to 2023 for $946.75 million, and paid $2.22 billion to bag the worldwide IPL rights for five years until 2022.

Some of those rights come up for bidding next year.

Both Sony and Zee also have online digital streaming platforms that will take on the Disney+ Hotstar service, further ratcheting up competition in a market where Netflix and Amazon also operate.

(Reporting by Shilpa Jamkhandikar and Sankalp Phartiyal; Additional reporting by Nupur Anand; Editing by Aditya Kalra and Clarence Fernandez)

By Shilpa Jamkhandikar and Sankalp Phartiyal


ę Reuters 2021
Stocks mentioned in the article
ChangeLast1st jan.
AMAZON.COM, INC. 3.31% 3409.02 Delayed Quote.1.32%
NETFLIX, INC. -0.87% 628.29 Delayed Quote.16.19%
SONY GROUP CORPORATION 2.67% 12890 End-of-day quote.25.33%
ZEE ENTERTAINMENT ENTERPRISES LIMITED 0.90% 319.85 Delayed Quote.43.11%
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Analyst Recommendations on SONY GROUP CORPORATION
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Financials
Sales 2022 9 770 B 85 508 M 85 508 M
Net income 2022 775 B 6 779 M 6 779 M
Net Debt 2022 469 B 4 104 M 4 104 M
P/E ratio 2022 20,7x
Yield 2022 0,48%
Capitalization 15 987 B 140 B 140 B
EV / Sales 2022 1,68x
EV / Sales 2023 1,55x
Nbr of Employees 109 700
Free-Float 98,2%
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Sony Group Corporation Technical Analysis Chart | 6758 | JP3435000009 | MarketScreener
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Mean consensus BUY
Number of Analysts 20
Last Close Price 12 890,00 JPY
Average target price 15 125,00 JPY
Spread / Average Target 17,3%
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Managers and Directors
Kenichiro Yoshida Co-Chairman, President & Chief Executive Officer
Hiroki Totoki CFO, Director, VP & Head-Business Administration
Shuzo Sumi Co-Chairman
Toru Katsumoto Chief Technology Officer, Executive VP, Head-R&D
Tsuyoshi Kodera Head-Information Systems & Security
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