Smith+Nephew announced the grand opening of a new commercial hub to better serve customers across the Nordic region. The new office, in the Ørestad area of Copenhagen, Denmark, was opened by members of the management team in December 2021. The new facility represents a major investment in the Nordics region and will ensure additional support for Smith+Nephew sales teams who directly interact with customers on a daily basis. Customer support activities will be centralized in Copenhagen and will benefit from a modern office space with large scale conference, meeting and training facilities. Smith+Nephew has invested in new central positions that support customers and sales teams better for supply planning and tender support. To further support customers, in late Spring 2022 Smith+Nephew will also open a new distribution centre in Gothenburg, Sweden, to manage product loans, service and repair across the Nordic region.