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    A041510   KR7041510009


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Shares in K-pop group BTS' management label Big Hit drop after debut

10/14/2020 | 08:28pm EST

* Shares close below debut price, still 91% above IPO price

* Big Hit ends first day of trade valued at around $7.6 bln

* Billboard-topping BTS accounted for 88% of label's sales in H1

SEOUL, Oct 15 (Reuters) - Shares in Big Hit Entertainment defied the pre-listing hype to dip on their first day of trade on Thursday, giving the management label of South Korean superstar K-pop group BTS a market valuation of 8.7 trillion won ($7.61 billion).

Big Hit, which relies heavily on the boy band for revenue, doubled its initial public offering price to debut at 270,000 won per share, for a 9.6 trillion won valuation. Shares surged by as much as 30% in early trade before dropping back.

Analysts said the closing share price of 258,000 won, still around 90% above the IPO price, should be viewed as a more reasonable price based on fundamentals, rather than a sign of listing failure.

"The closing price is already around analysts' average target price for 2022, based on estimations of profit increases," said eBest Investment & Securities analyst Jina An.

Volatility in early trade - Big Hit topped the daily turnover list with 1.94 trillion won worth of stock changing hands - was to be expected for such a large, high-profile listing, she added.

Analysts say Big Hit has proved itself online savvy, using Youtube, social media and online concerts for revenue generation since in-person performances were cancelled because of the coronavirus pandemic.

But concerns continue about Big Hit's reliance on its star artists, which makes revenue especially vulnerable to any disruptions in output from key talent. BTS, which has a huge global following, accounted for 87.7% of the label's revenue in the first half of 2020, according to a regulatory filing.

"The industry is booming, but it's also very cyclical, and undergoes a lot of fluctuations," said Kim Hyun-yong, analyst at Hyundai Motor Securities, citing potential obstacles such as the country's mandatory military service.

That service is looming for BTS, with the eldest member of the band currently required to sign up by the end of next year and the remaining six members over the following five years.

Some lawmakers and fans have called for the band to receive an exemption from or postponement of the roughly two-year commitment, arguing they are doing plenty for their country without wearing a soldier's uniform.

Earlier this week, BTS faced a barrage of criticism in China after the band's lead member made remarks about the 1950-53 Korean War. BTS-related social media posts of big-name brands, including Samsung, FILA and Hyundai, subsequently disappeared from Chinese e-commerce platforms.

Thursday's float made the band members instant multimillionaires, with each granted shares worth 17.6 billion won ($15.39 million) at the closing price, but BTS' official Twitter account did not reference the listing, focusing instead on the group's win at the coinciding U.S. Billboard Music Awards for Top Social Artist.


Analysts said BTS' successful online concerts and Big Hit's unprecedented level of control over its revenue streams via its Weverse fandom platform that distributes BTS content and sells merchandise, differentiate the label.

"Although offline concerts are impossible for the time being, Big Hit's results in the first half of this year show that the content and merchandise made profits; it was hardly affected on-year," said KTB Investment & Securities analyst Nam Hyo-ji.

Big Hit founder and co-CEO Bang Si-hyuk said the company would continue "to research, challenge, discover innovative business models, and apply them to continue to grow in the global market."

The listing added to heightened IPO activity in South Korea, with volumes rising 51% to $2.9 billion so far this year, compared with the same period last year, according to Refinitiv data.

The pipeline looks solid after government stimulus to boost the economy amid the coronavirus pandemic flooded markets with cash, analysts said. Online game developer Krafton, and chat app operator Kakao's mobile banking unit KakaoBank have both begun preliminary processes for listing.

($1 = 1,144.8900 won) (Reporting by Joyce Lee, additional reporting by Gaurav Dogra in Bangalore, Choonsik Yoo, Hyunjoo Jin and Heekyong Yang in Seoul; Editing by Tom Hogue and Jane Wardell)

© Reuters 2020
Stocks mentioned in the article
ChangeLast1st jan.
FILA HOLDINGS CORPORATION -2.02% 31550 End-of-day quote.-11.99%
HYUNDAI CORPORATION -0.93% 16050 End-of-day quote.-4.46%
HYUNDAI MOTOR COMPANY -0.99% 200000 End-of-day quote.-4.31%
JYP ENTERTAINMENT CORPORATION -1.98% 44500 End-of-day quote.-12.23%
KAKAO CORP. -0.54% 91800 End-of-day quote.-18.40%
SAMSUNG ELECTRONICS CO., LTD. -1.18% 75600 End-of-day quote.-3.45%
SM ENTERTAINMENT CO., LTD. -0.43% 69200 End-of-day quote.-6.74%
YG ENTERTAINMENT INC. 0.98% 51500 End-of-day quote.-7.54%
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Analyst Recommendations on SM ENTERTAINMENT CO., LTD.
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Sales 2021 732 B 0,61 B 0,61 B
Net income 2021 41,8 B 0,04 B 0,04 B
Net cash 2021 331 B 0,28 B 0,28 B
P/E ratio 2021 34,8x
Yield 2021 -
Capitalization 1 619 B 1 359 M 1 359 M
EV / Sales 2021 1,76x
EV / Sales 2022 1,39x
Nbr of Employees 482
Free-Float -
Duration : Period :
SM Entertainment Co., Ltd. Technical Analysis Chart | A041510 | KR7041510009 | MarketScreener
Technical analysis trends SM ENTERTAINMENT CO., LTD.
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Income Statement Evolution
Mean consensus BUY
Number of Analysts 12
Last Close Price 69 200,00 KRW
Average target price 74 583,33 KRW
Spread / Average Target 7,78%
EPS Revisions
Managers and Directors
Young-Jun Tak Co-CEO, COO, Director & Head-Human Resources
Sung-Su Lee Co-Chief Executive Officer & Director
Tae-Hyun Kim Head-Compliance Support
Chang-Hoon Chi Independent Director
Jun-Young Park Director & Head-Amusement
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