NASHVILLE, Tenn. - As Nissan accelerates its Nissan NEXT transformation focused on changing the company's vehicle lineup, business strategies and company culture, two new leaders will drive its U.S. communications efforts.
Nissan has promoted Ashli Bobo to the position of director, Corporate Communications. In this role, she will oversee all corporate communications efforts including future advanced technology, multicultural communications, manufacturing, labor and policy communications and financial services.
Bobo replaces Dan Passe, who is named director, Nissan Product Communications. In his new role, Passe will be responsible for communications efforts around Nissan'sU.S. new vehicle launches, product lifecycle, safety, dealers, divisional marketing and regional operations, as well as oversight of Nissan's activations at U.S. auto shows.
Both Passe and Bobo report to Brian Brockman, vice president, communications, U.S. and Canada.
'As we enhance our communications around the Nissan NEXT transformation plan, Ashli and Dan are ideal leaders to help drive our storytelling and enhance our visibility,' said Brockman.
Bobo joined Nissan in 2018 and has been senior manager, internal communications, leading company communications efforts to Nissan'sU.S. employee population.
Prior to her time at Nissan, Bobo worked for 14 years in agency public relations, developing strategies for a broad range of clients across several industries. She also worked in television news.
She earned a bachelor's degree in journalism from Oakland University and a master's degree in public relations from Wayne State University.
'Ashli has driven positive culture change with Nissan's employee communications efforts, so we are thrilled to see her bring her extensive experience to lead our corporate team,' said Brockman.
Passe returned to the U.S. from Japan in mid-2020, where he was Nissan's general manager for Global Product Communications, leading product launch and global motor show efforts. Prior to that, Dan was senior manager, Nissan Product Communications in the U.S.
'While I don't believe he truly has motor oil running in his veins as some suggest, Dan is a true enthusiast with global product leadership experience. He's the ideal fit as we plan to launch six new Nissan vehicles into the U.S. market by the end of 2021,' Brockman said.
Dan has an undergraduate degree in communications from Cornell University and a J.D. from Loyola Law School, Los Angeles.
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Nissan Corporate Communications