Netflix, a streaming service offering television shows, movies and documentaries, is making a splash in New York'sTimes Square on Friday for its "Outer Banks" Season 2 premiere with help from Clear Channel Outdoor, an outdoor advertising company, with a DOOH campaign sure to draw attention.
The "Outer Banks" premier is the first in Times Square to employ anamorphic illusion technology, according to a company press release.
As advertisers seek new ways to breakthrough and connect with consumers, this latest campaign, designed by creative partner D'strict, is leveraging anamorphic illusion technology on a Clear Channel Outdoor digital display.
Set in the Outer Banks of North Carolina, the drama-adventure show following a group of teens on the hunt for $400 million in gold returns to Netflix for its second season July 30.
This first usage of anamorphic illusion on OOH in Times Square by Netflix comes as New York City recovers and as visitors return to the city, restaurants reopen and Broadway prepares for opening nights again. Nearly one million drivers travel through city tolls in a day in the metro area, and by September, 62% of Manhattan's office workers are expected to be back.
Netflix maintained its OOH presence in Times Square during the pandemic and continues to leverage the OOH space in the city's epicenter in new ways. Clear Channel Outdoor, founded in 1901, is headquartered in New York City.
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