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    NFLX   US64110L1061

NETFLIX, INC.

(NFLX)
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Netflix : Clear Channel Outdoor DOOH promotes Netflix show in Times Square

07/30/2021 | 06:00am EDT

Netflix, a streaming service offering television shows, movies and documentaries, is making a splash in New York'sTimes Square on Friday for its "Outer Banks" Season 2 premiere with help from Clear Channel Outdoor, an outdoor advertising company, with a DOOH campaign sure to draw attention.

The "Outer Banks" premier is the first in Times Square to employ anamorphic illusion technology, according to a company press release.

As advertisers seek new ways to breakthrough and connect with consumers, this latest campaign, designed by creative partner D'strict, is leveraging anamorphic illusion technology on a Clear Channel Outdoor digital display.

Set in the Outer Banks of North Carolina, the drama-adventure show following a group of teens on the hunt for $400 million in gold returns to Netflix for its second season July 30.

This first usage of anamorphic illusion on OOH in Times Square by Netflix comes as New York City recovers and as visitors return to the city, restaurants reopen and Broadway prepares for opening nights again. Nearly one million drivers travel through city tolls in a day in the metro area, and by September, 62% of Manhattan's office workers are expected to be back.

Netflix maintained its OOH presence in Times Square during the pandemic and continues to leverage the OOH space in the city's epicenter in new ways. Clear Channel Outdoor, founded in 1901, is headquartered in New York City.

Copyright © 2021 Networld Media. All rights reserved., source Industry News

Stocks mentioned in the article
ChangeLast1st jan.
CLEAR CHANNEL OUTDOOR HOLDINGS, INC. -1.08% 2.76 Delayed Quote.67.27%
NETFLIX, INC. -0.15% 592.39 Delayed Quote.9.55%
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Financials (USD)
Sales 2021 29 665 M - -
Net income 2021 4 760 M - -
Net Debt 2021 10 040 M - -
P/E ratio 2021 56,4x
Yield 2021 -
Capitalization 262 B 262 B -
EV / Sales 2021 9,18x
EV / Sales 2022 8,01x
Nbr of Employees 9 400
Free-Float 98,2%
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Netflix, Inc. Technical Analysis Chart | NFLX | US64110L1061 | MarketScreener
Technical analysis trends NETFLIX, INC.
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Income Statement Evolution
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Mean consensus OUTPERFORM
Number of Analysts 44
Last Close Price 592,39 $
Average target price 596,06 $
Spread / Average Target 0,62%
EPS Revisions
Managers and Directors
Wilmot Reed Hastings Chairman, President & Co-Chief Executive Officer
Theodore A. Sarandos Co-CEO, Director & Chief Content Officer
Spencer Adam Neumann Chief Financial Officer
Adriane C. McFetridge Engineering Director
Gregory K. Peters Chief Operating & Product Officer
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