NATIONAL CINEMEDIA, INC.

NCM, Inc. (NCM) is holding company that manages its subsidiary, NCM LLC. It operates cinema advertising network in North America, allowing NCM LLC to sell advertising and certain third-party theater circuits under long-term network affiliate agreements. It is engaged in the sale of advertising to national, regional and local businesses in Noovie, its cinema advertising and entertainment pre-show seen on movie screens across the United States. It sells digital online and mobile advertising through its Noovie Audience Accelerator product, cross its suite of Noovie digital properties, including Noovie Shuffle, Noovie Trivia, and Noovie ARcade, on third party Internet sites, as well as a variety of complementary out of home venues, including restaurants, convenience stores and college campuses. It also sells advertising on its Lobby Entertainment Network (LEN), a series of screens located in movie theater lobbies, as well as other forms of advertising and promotions in theater lobbies.