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MICROSOFT CORPORATION

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From gridiron to green: Phillip Hale helps Microsoft tackle Zero Waste challenge

06/18/2019 | 11:49am EDT

On his first day at Microsoft, Phillip was taken to lunch by his manager. Bussing his table after the meal, he approached three bins labeled compost, recycle, and trash. He'd never been exposed to compost, much less this kind of container array for waste.

Phillip: 'This is just for food? I'm going to need a second.'

Manager: 'No worries, everyone has a difficult time sorting their waste.'

This got some sprockets spinning in Phillip's head.

Phillip also began seeing signs for Microsoft's 2018 Hackathon, held in July. The company-wide event encourages employees to work on new ideas they have to change the world. Phillip was one of more than 23,500 global participants that year. Phillip had an idea for an artificial intelligence solution to help people sort their waste. The project uses a camera to recognize waste items and cue the bearer, likely with an LED light, as to which bin each piece belongs.

Others who have attacked the problem have typically focused on automating the process. But it was important to Phillip to include an educational aspect-inessence, teaching a machine to teach humans how to sort waste.

Two Rubik's Cubes sit on Phillip's desk at Microsoft. One is the traditional shape, and the other is shaped kind of like the Death Star in 'Star Wars.' A blueprint of the first one-theoriginal cube-hangson his wall. He has solved the rotating brain teasers so many times since middle school that they now offer a kind of automated mindlessness.

He says he uses that state to unleash his creativity, something experts say otherwise cannot be summoned on demand.

'It's a way of broadening the current range of sense experience,' he says. 'Specifically, for me, it activates other creative ideas when I'm stuck on a challenge. '

The first real puzzle Phillip tackled, so to speak, was his inability to earn a way onto the North Dallas Cowboys select football team in fifth grade.

'Getting rejected took an interesting toll on me,' he says.

Disclaimer

Microsoft Corporation published this content on 18 June 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 18 June 2019 15:48:02 UTC


© Publicnow 2019
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Financials (USD)
Sales 2021 166 B - -
Net income 2021 59 386 M - -
Net cash 2021 66 544 M - -
P/E ratio 2021 33,2x
Yield 2021 0,86%
Capitalization 1 954 B 1 954 B -
EV / Sales 2021 11,4x
EV / Sales 2022 10,0x
Nbr of Employees 163 000
Free-Float 99,9%
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Average target price 294,33 $
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Spread / Lowest Target -2,32%
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NameTitle
Satya Nadella Chief Executive Officer & Non-Independent Director
Bradford L. Smith President & Chief Legal Officer
Amy E. Hood Chief Financial Officer & Executive Vice President
John Wendell Thompson Independent Chairman
James Kevin Scott Chief Technology Officer & Executive VP
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